Context
Our vision is to bring hope to every one of our patients across London, when they need us most, where they need us most. Our mission is to use everything we know, our specialist skills and unmatched experience to save lives and ensure the best outcomes for every one of our patients and their families. We re a charity that works alongside the NHS and our life-saving service is made possible by our supporters.
This is an exciting time to join London s Air Ambulance Charity. In early 2025, we launched our new 15-year strategy, setting the direction for the service to our 50th anniversary in 2039. This strategy gives us the opportunity to tell the unique story of the service we see more incidents requiring life-saving care at the scene than any other air ambulance service. London brings unique challenges and our new strategy requires us to tell a broader story of what we do and the impact we have.
Alongside this, we ve developed an ambitious Engagement Strategy to put the people of London at the heart of our fundraising and marketing. Legacy giving is a critical part of our long-term sustainability, and this role is central to embedding a culture of legacies across the organisation. We re at the early stages of our legacy programme, so this role presents a real opportunity for someone to grow and develop a successful income stream, as well as ensuring our supporters have meaningful opportunities to make a lasting impact.
About the role
The Senior Legacy Manager will lead the development and delivery of London s Air Ambulance Charity s legacy programme, ensuring legacy giving is embedded across fundraising and marketing activity and is front of mind across the organisation.
This role is responsible for managing our legacy marketing programme, working closely with the marketing team to deliver compelling, sensitive and effective activity. The postholder will also oversee our outsourced legacy administration partner, ensuring legacy gifts are processed efficiently, compliantly and in line with best practice, through regular performance monitoring and review.
Working across the Fundraising and Marketing Directorate, the Senior Legacy Manager will champion legacies as a vital form of support, collaborating closely with all teams in the directorate. This will include working with the major donor team to identify and develop high-value legacy opportunities and supporting the community engagement team to integrate in-memory and legacy messaging into the community talks programme and engagement activity within the community.
The role also plays a key part in connecting our legacy and in-memory programmes, working with the community engagement team and the Deputy Director to develop a joined up in-memory strategy that ensures a coherent and compassionate supporter experience.
About the person
You ll be an experienced and confident legacy fundraising professional with a passion for building long-term impact. You ll be a strong collaborator who can influence across teams and seniority levels, and a persuasive advocate for the importance of legacy giving. You ll combine strategic thinking with hands on delivery, ensuring legacy activity is well planned, insight led and supporter centred. Comfortable working across disciplines and a self-starter, you ll play a key role in embedding a culture of legacies across London s Air Ambulance Charity.