Area Sales Manager – North West, North East & Midlands
KBB Industry | National Merchant Accounts | Major Growth Phase
Ideal First Step into Field Sales
ASR are partnering with a fast-growing design-led brand within the KBB sector, who are experiencing exceptional results — with sales up over 40% year-to-date. As the business continues to expand, we are looking to appoint an Area Sales Manager to manage and develop a strong portfolio of national merchant accounts across the North West, North East, and Midlands.
This is a fantastic opportunity for someone early in their area sales career, or for a showroom-based professional ready to step into their first field role and take on a larger region responsibility.
Role Overview
This role focuses on proactive account development — nurturing relationships, supporting merchant partners, and maximising product visibility and sales growth. You will be hands-on across showroom support, merchandising, product training, and commercial growth.
Key Responsibilities
Account Management & Growth
• Grow spend across ~100 established and active merchant accounts
• Maximise sales opportunities and upsell across the full product range
• Increase order value through smart product positioning and territory planning
• Support showroom teams with product training to boost conversion
Customer Engagement & Support
• Build strong relationships with buying groups and key decision-makers
• Resolve queries quickly to maintain exceptional service levels
• Maintain high standards of product display and brand impact in showrooms
• Demonstrate strong understanding of customer business needs
Territory & Activity Management
• Plan and deliver an efficient and structured call cycle
• Stay aware of competitor activity and market movement
• Keep CRM fully updated with visits, contacts, pipeline and actions
• Provide clear reporting on opportunities, risks and performance
Skills & Experience
Essential:
• Experience in KBB sales or strong showroom sales experience, ready for field move
• Relationship-driven with excellent communication skills
• Self-motivated with strong territory and diary management skills
• Consultative sales approach with commercial awareness
• Full UK driving licence
Desirable:
• Experience working with independent merchants or buying groups
• Proven Field Sales or Showroom experience
Why Apply?
Well-established but rapidly growing business
Supportive culture and strong progression potential
Ideal role for a motivated, ambitious salesperson wanting to step up
High-visibility role owning key regional merchant relationships
If you are a driven, ambitious individual looking for a fresh challenge in a growing business, this is a fantastic opportunity.
For further information and a confidential chat, don't hesitate to get in touch below.
T: 0161 327 4561 or 07946126 863
E: Ed@asr-international.co.uk
W:
ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.