Dakota Hotels are seeking a commercially focused and relationship-driven sales leader with a remit covering our hotel in central Manchester, by piccadilly, as well as our forthcoming hotel by Manchester Airport. This is a hands-on role for an individual with high-impact, driving total revenue performance, and influencing business outcomes through strategic sales delivery.
Whether you are currently leading sales in a single-site hotel or already managing a regional portfolio, this is a strong career development opportunity. You must be the commercial lead in your current role, with full ownership of the sales function and a proven ability to generate revenue through a clear strategy, team leadership, and cross-functional collaboration.
CONTRACT AND PAY RATE
This is a full-time, permanent role working Monday to Friday, with flexibility to attend client events in the evenings or on weekends when required. Gross annual salary of £45,000, increasing with the opening of Manchester Airport. Inclusive of a results-based bonus up to £10,000.
PRIMARY ROLE RESPONSIBILITIES
The Regional Head of Sales (Manchester) is responsible for developing and executing comprehensive sales strategies to meet revenue targets across Dakota Manchester and our forthcoming site at Manchester Airport. This role leads and motivates the sales team to consistently exceed goals while identifying and securing new business opportunities across corporate, leisure, and group segments.
* Identify and convert new business across a range of sectors including media, production, professional services, and premium travel
* Collaborate closely with corporate sales, revenue, marketing, and operational teams to ensure strategy alignment and execution
* Represent the Dakota brand at networking events, trade shows, and within Manchester’s business community to drive visibility and lead generation
* Support the commercial planning and launch strategy for new property openings in the region
* Develop and manage relationships with existing accounts, ensuring long-term value and loyalty
* Deliver accurate pipeline management, forecasting, and performance reporting to senior leadership
* Host client site visits, events, and familiarisation experiences to create memorable connections with the brand
* Coach and support on-property sales team members to deliver a consistent and high-performance sales culture
* Monitor market trends and competitor activity to stay ahead of commercial opportunities
BENEFITS
In addition to being part of a culture infused with positivity and
opportunity for ongoing development, tangible benefits you could enjoy when you
join our team include:
* 40 per cent off stays at
any Dakota
* 25 per cent off drinks and
dining at any Dakota
* Access to our Employee
Assistance Program which includes
- free private mental health support and counselling sessions
- video GP consultations and private prescription services
- access to daily rewards to be cashed out for shopping vouchers
* Access to discounted gift
card platform
* Support from our inhouse
Mental Health Champions
* Additional holiday day on
the first anniversary of your employment.
* Family-friendly flexible
working options
* Meals on duty and
uniforming
* £200 bonus to recommend a
friend to join our team
* £10 bonus every time you
are mentioned on Trip Advisor
* Free bi-annual eye testing
for users of display screen equipment
* Accredited, certified
compliance training given on employment such as in Food Hygiene, Alcohol
Responsibility, Data Protection, and Health & Safety
* Access to a suite of
external, certified resources via our Learning Management System
* Supportive continuous
professional development culture with an annual appraisal and objectives,
or a Personal Development Plan.
* Opportunities to undertake
both internal and external training courses, including potential for
in-house Apprenticeships.
Full terms on our benefits can be found in our Handbook.
ABOUT DAKOTA HOTELS
Dakota is a growing UK-based lifestyle brand, known for our stylish
hotels, bustling brasserie Grills and upscale cocktail Bars. Dakota’s story
started with two boutique hotels on the outskirts of Edinburgh, in South
Queensferry, and Glasgow, in Eurocentral. We have now expanded into prime city
centre locations in Glasgow, Leeds, and Manchester, with Newcastle coming
in 2025 and more in our pipeline.
Dakota is synonymous for delivering attentive and genuine guest service.
We attract hard-working individuals who are passionate about working to the
highest standards and have been voted within The Caterer’s Top 15 Best
Employers in Hospitality for the last five years in a row. We were also
featured within the Top 10 employers in the 2024 Sunday Times Best Places to
Work in the UK, as well as being awarded the Spotlight Award for Best Places to
Work for LGBTQIA+ employees.
As recent winners of The Cateys ‘People Team of the Year’, we have
award-winning internal training programmes within Dakota Academy fostering
continuous development and ongoing training. As a result, over 75% of our
leaders have been promoted internally and, for four consecutive years, a member
of our team has won a prestigious Acorn Award awarded by The Caterer to
the ‘Top 30 under 30’ in the industry, demonstrating our success in
developing talent.
Eurocentral | Edinburgh | Glasgow | Leeds | Manchester | Newcastle
Our location, 29
Ducie St, Manchester M1 2JL, is centrally located in the Piccadilly Basin,
close to Piccadilly Station ideally located for public transport users.
We are home to 137
luxury bedrooms, including 27 suites - the most in the city, a destination
cocktail bar with champagne room, and a brasserie style grill with private
dining rooms as well as a spectacular terrace.
APPLICANT REQUIREMENTS
This role is ideal for an ambitious hotel sales professional ready to step into a multi-property, strategic leadership position. You’ll be sociable, well-connected, and passionate about delivering commercial results through meaningful relationships.
The successful applicant will have/be:
* At least two years leading sales in a single or multi-site hotel environment
* Strong understanding of Manchester’s corporate, entertainment, and hospitality market, with an established local network
* Proven ability to work closely with hotel operations teams to ensure seamless group and event delivery
* Hands-on approach to managing high-value bookings, including direct involvement in key client touchpoints and site visits
* Confident and personable with the ability to connect easily with clients, partners, and colleagues at all levels
* Experience managing multiple market segments such as corporate, media production, sport and entertainment, and premium lifestyle travel
* Highly collaborative, with experience working closely across departments including revenue, reservations, and operations
* Strong commercial acumen and ability to manage sales data, pipelines, and reporting tools
* Self-motivated, well-organised, and driven to exceed targets and deliver growth across properties
* Willingness and flexibility to travel between both Manchester hotel sites, working entirely on-property, and attend client or industry events on weekends and evenings as needed
* Be able to be physically
active in your role, standing for much of your shift and working at
pace.
* An enthusiastic individual
who will promote our culture of positivity.
* Be task oriented with a
great pride for the work they do and attention to detail.
* Flexible with shift
patterns and available around the needs of our business.
* Successful candidates must
demonstrate having researched our brand and a genuine desire to be part of
our team.
APPLY
Please send us your up to date CV.
Visit our Careers page to
learn about current opportunities and find your #DreamRolesAtDakota – we’d love
to hear from you!
For more information on our luxury hotel, please visit our:
* Website
* Dakota Hotels Instagram or Dakota Manchester Instagram
*
Trip Advisor
*
Facebook page