Founded in 2000, NET-A-PORTER was the first digital platform in luxury fashion, revolutionising the way women shop.
Today, NET-A-PORTER continues to lead in discovery, inspiration and service, delivering fashion, fine jewellery & watches and lifestyle collections to the world’s most discerning women.
NET-A-PORTER creates exclusive, personalised experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments. PORTER, the editorial voice of NET-A-PORTER, entertains and inspires women through daily content, and tells the stories of incredible women across the globe.
In 2025, NET-A-PORTER was acquired by LuxExperience, the leading digital, multi‑brand luxury group. Under a new leadership team, NET-A-PORTER redefines luxury fashion through exceptional curation, compelling customer service, and engaging storytelling.
We are seeking a strategic and experienced SEO Manager to join our team as maternity cover. This high‑impact leadership role is responsible for driving the organic search strategy for NET‑A‑PORTER and MR PORTER. The successful candidate will lead the SEO team and oversee the end‑to‑end delivery of two major site migrations, combining technical excellence, content strategy, and strong project management during a key phase of digital evolution.
Essentials
* Location: Westfield office in London
* Team Size: 5 (Approx.)
* Reporting into: Head of Digital Performance – Luxury
* Direct reports: 2
Benefits
* A pension that both you and the company contribute to
* A portal with an array of discounts on things like theme park and cinema tickets
* Our famous staff discount along with exclusive staff sales
* Private healthcare for you and your family
* Flexible working
* A chance to be part of a fun and caring team that support each other
Responsibilities
* Lead, mentor, and support the SEO team across Technical and Content disciplines, ensuring clear goals and ongoing development.
* Own the SEO roadmap for two major site migrations, including auditing, mapping, risk mitigation, and post‑launch recovery.
* Define and execute a holistic SEO strategy that balances technical health, content authority, and commercial impact.
* Act as the primary SEO partner to Product, Marketing, and Merchandising to ensure SEO requirements are prioritised.
* Analyse and report on organic performance to senior leadership, using insights to guide resources and strategic shifts.
* Oversee complex technical implementations to ensure optimal crawlability, site architecture, and Core Web Vitals, while supporting content optimisation and AI driven opportunities.
* Manage SEO budgets and vendor relationships to maximise efficiency and return on investment.
Qualifications
* 5+ years of SEO experience with at least 1–2 years in a management or lead role, ideally in luxury retail or large‑scale e‑commerce.
* Proven experience leading SEO strategy for major website migrations, including redirect planning and performance monitoring.
* Deep understanding of technical SEO, including HTML, JavaScript, Schema, and site architecture, with experience working within Agile environments.
* Expert proficiency with Google Search Console, GA4, Screaming Frog, and enterprise tools such as SemRush.
* Ability to translate complex SEO concepts into clear business insights for non‑technical and C‑suite stakeholders.
* Strong analytical mindset with the ability to identify drivers behind performance trends and convert them into strategic actions.
* Interest in the luxury fashion landscape and emerging AI developments shaping search.
From the moment you join the NET‑A‑PORTER GROUP we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast‑paced environment, then please apply with a CV.
LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognise and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, colour, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Mid‑Senior level. Workplace Type: Hybrid.
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