Overview
Liquid Advertising, Inc. is a remote media strategy and buying agency based in the United Kingdom.
About Us
* Founded in 2000 as an ad agency for the video game community
* Partner agency for titles such as Indiana Jones, Doom, Starfield, Magic: the Gathering, Sonic, Final Fantasy, and more (see our work at www.liquidadvertising.com)
* Clients and agency are growing quickly
Position Overview
As a Media Strategist, you will develop, execute, and optimize data‑driven paid media strategies across digital and traditional channels. The role focuses on media operations, campaign execution, analysis, and strategic planning, with opportunities for client‑facing interactions.
What You'll Do
* Develop, execute, and manage innovative, data‑driven paid media strategies across social, display, video, programmatic, and influencer channels
* Own the end‑to‑end campaign lifecycle, including planning, setup, trafficking, QA, monitoring, optimization, and reporting
* Work with teams on in‑depth market research, competitive analysis, and audience segmentation to identify strategic opportunities
* Analyze campaign performance data to generate actionable insights and provide strategic recommendations for optimization and future campaigns
* Manage campaign budgets effectively, ensuring optimal pacing, spend allocation, and achievement of KPIs
* Collaborate closely with internal teams (creative, analytics, account management) to ensure integrated and impactful campaign execution
* Prepare and present strategic recommendations, campaign performance reports, and insights to internal stakeholders and potentially clients
* Stay at the forefront of emerging trends, tools, platforms, and best practices in digital media, advertising technology, and the gaming industry
* Contribute to new business pitches and proposals as needed
Requirements
* At least 3 years of ad agency experience with major clients on multi‑channel digital media campaigns
* Fast learning and implementation skills
* Understanding of the UK and broader European media partner landscape
* Solid experience with analytics tools in Excel
Your Qualities and Attributes
* Communication and presentation skills: Convey ideas, insights, and recommendations effectively to clients, vendors, and internal teams both in writing and in person
* Relationship building: Build and maintain strong relationships with clients, vendors, and peers, understanding their unique needs and managing expectations
* Delegation and time management: Effectively delegate tasks to team members while managing personal time and understanding task impact on team development
* Problem‑solving and critical thinking: Identify and resolve challenges that may arise during media planning, buying, and activation, backed by data and shared promptly with the team and managers
Benefits
Annual salary in the £38‑45k range plus bonus eligibility. Benefits include private insurance, a home technology stipend, and other perks.
Our Stance
Liquid Advertising is committed to creating an anti‑racist, anti‑sexist environment. We build an agency where committed and creative people from all backgrounds can do their best work.
No agencies, please. This is a pretty good representation of this position's responsibilities but is not a comprehensive job description. Duties, clients, and team assignments may change as assigned. We regret we cannot consider applicants who live outside of the United Kingdom or those requiring visa support at this time.
#J-18808-Ljbffr