This is a lovely category to work in as a National Account Manager. You will be responsible for managing and growing strategic relationships with key retail partners, including major retailers such as Tesco, M&S, and leading discounters. The role focuses on driving sales and profitability within the sweet treats category, which presents significant growth potential. As the primary interface between the business and national retailers, the NAM ensures alignment between commercial objectives, operational delivery, and market opportunities.
Key Responsibilities:
* Develop and maintain strong, long-term relationships with key retail accounts, positioning the company as a trusted and strategic partner.
* Act as the primary point of contact for major retailers, leading negotiations, managing contracts, and coordinating promotional activity.
* Drive sales growth, margin improvement, and overall profitability across the sweet treats portfolio.
* Collaborate closely with internal teams, including NPD, operations, and supply chain, to ensure account objectives are met and exceeded.
* Monitor and analyse market trends, competitor activity, and sales performance to identify opportunities for growth and innovation.
* Prepare regular reports, forecasts, and business reviews for both internal stakeholders and retailer partners.
* Ensure all account activities comply with company policies, standards, and commercial objectives.
Skills and Competencies:
* Strong commercial acumen and understanding of retail dynamics.
* Excellent negotiation, influencing, and relationship management skills.
* Analytical mindset with the ability to translate market insights into actionable strategies.
* Collaborative approach with experience working cross-functionally.
* Effective communication and presentation skills, both internally and externally.
* Results-driven, with a proven track record of delivering sales and profitability targets.
Qualifications and Experience:
* Significant experience in account management, preferably within FMCG or retail sectors.
* Proven success in managing national accounts and driving commercial growth in high-potential categories.