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Your team
Reporting to the UKI Marketing BI Manager, the Marketing Analyst will lead the execution of intelligence-led approaches to marketing analytics, ensuring insights meet the needs of the organisation’s business goals.
Your team
Reporting to the UKI Marketing BI Manager, the Marketing Analyst will lead the execution of intelligence-led approaches to marketing analytics, ensuring insights meet the needs of the organisation’s business goals.
The Marketing BI team plays a significant role in building a deeper understanding of Flutter’s marketing performance and how to optimise future activities to drive growth within the wider UKI gambling market. We partner with all Flutter brands to deliver analytics & insights that drive business impact.
You will work with Marketing teams to understand and explain performance of Marketing Efforts across channels and campaigns and identify new opportunities for growth.
What You’ll Do
* Partner with key channel owners and brand marketing teams to improve business understanding of performance against our key critical initiatives.
* Deliver a variety of analytical solutions based on business needs including Experimentation, Data Modelling & Analysis and Dashboard development.
* Champion an understanding of Flutter’s marketing performance across the business through the delivery of high quality, insightful analytics that drive impact.
* Support & educate internal partners to self-serve day-to-day requests through the continuous development of a suite of intelligent reports and dashboards.
* Work across UKI Marketing teams on key day-to-day tasks, such as prioritising and defining analysis needs and influencing decisions off the back of your insights.
How You’ll Do It
* Strong experience in using SQL to deliver analytics solutions within a business context.
* Experience with visualisation tools (e.g Looker, PowerBI) desirable.
* Understanding of offline and digital advertising channels and key data sources to support analysis (e.g. GA4, Appsflyer).
* Skilled at condensing analysis into actionable insights to inform business decisions.
* Ability to build strong and effective relationships both within the Analytics team and across the business at all levels.
* You will be self-motivated, and action orientated, able to take a lead and drive action and change where required.
* 1+ years of professional experience in similar positions (Marketing and Analytics)
About Flutter UK & Ireland
Extraordinary starts here.
Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.
With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in UK and Ireland markets.
At Flutter UK&I, we can guarantee you that no two days will ever be the same — and you’ll have the chance to make a difference to your career, the industry, and your amazing colleagues.
What We’ll Offer You
* £1,000 learning fund
* Uncapped leave
* Twice-yearly bonus (with part of it guaranteed!)
* Pension contribution scheme
* Private healthcare
* Flexible ways of working – home or office, it’s your choice!
* Access to thousands of Udemy courses
* Invest via the Company Sharesave Scheme
* 16 hours paid volunteering time per year
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Entertainment Providers
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