Overview
Copywriter role at itsu. Join the itsu team to help craft compelling copy across packaging, website, social media, and advertising for a fast-growing food brand.
Responsibilities
* Deliver best-in-class copy across multiple formats and channels, including on-pack copy, website descriptions, social content, and campaigns
* Collaborate with the Brand Director, design team, NPD team, and external agencies to create engaging names, flashes, and sub copy
* Write all headlines and sub copy for retailer advertising (digital, POS, and print)
* Contribute to packaging storytelling, including detailing provenance, quality, and usage of products
* Assist in developing a brand voice guide and maintain a library of key headlines and body copy for internal teams
* Work with HR on internal communications where needed
Qualifications
* 2+ years of copywriting experience (agency or in-house, ideally with FMCG, food, or retail brands)
* A portfolio that shows strong conceptual thinking and writing skills
* Comfortable flexing tone for different channels
* Obsessed with detail, grammar, and making every word earn its place
* Creative, curious, and collaborative
* A genuine love for food
About Us
itsu is the healthy eating, Asian-inspired quick-service retail & grocery brand with over 70 stores in the UK and a growing grocery business across Europe. We are known for best-in-class healthy food made fresh in every shop every day, with ambitions to open more stores and grow our grocery arm globally. Itsu’s mix of healthy food, technology, innovation, and a talented workforce positions us for the future of fast food. Itsu [grocery] brings the brand into supermarkets, health food stores, online, wholesale, and international markets with products such as crispy seaweed thins, frozen gyoza & bao, and more.
Diversity, Equity & Inclusion
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all opportunities.
What We Offer
* Competitive salary
* Competitive bonus scheme
* 25 days holiday + bank holidays (two bank holidays interchangeable for other religious holidays)
* Health insurance
* Company pension scheme
* Hybrid working (1 day WFH)
* Opportunity to work from abroad
* 50% employee discount in itsu shops
* Free itsu lunch
* Discounts at major retailers
* Salary sacrifice cycle and electric vehicle schemes
* Training budget to support ongoing development
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
* Industries: Food and Beverage Services
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