Responsibilities
* Manage the daily implementation and execution of our CRM channels and strategy; Email, SMS, App/Loyalty.
* Plan and schedule campaigns to align with our product launch calendar and wider marketing KPIs and strategy.
* Build and refine existing workflows & automations to maximise conversion and engagement.
* A/B testing and optimisation of subject lines, content, send times, and segmentation.
* Managing deliverability, list hygiene, and compliance (GDPR/PECR).
* Liaising and collaborating with the Digital and merchandising teams to guide and plan the CRM strategy and sending schedules.
* Manage and maximise relationships with third‑party apps and software providers that fall under the CRM Manager’s responsibility.
* Identify and keep up to date with key trends and emerging technologies to excel the brand’s CRM and overall Email Marketing performance.
* Be involved in the management of our internal reporting and other Business Intelligence tools to build customer profiling that feeds into overall CRM strategy.
* Reporting and analysis of CRM and Email/SMS Marketing activity and performance to the wider Digital team and other senior brand stakeholders.
What you'll need
* Great attention to detail and be extremely well organised.
* Be data‑driven with a creative flair.
* Have the ability to work in a fast‑paced environment and deliver against tight and short deadlines.
* Have self‑confidence and the ability to influence.
* Knowledge of the brand, customer base and tone of voice.
* Able to commute to our Manchester studio full‑time.
Your experience
* Previous CRM experience.
* Proven experience in DTC Email & SMS Marketing within the fashion industry.
* Ometria or Klaviyo experience preferred.
* HTML knowledge is ideal.
Benefits
* Enhanced annual leave with length of service.
* 25 days holiday per year.
* Annual Leave Purchase Scheme.
* Wellbeing Day.
* Company bonus scheme.
* Staff discount.
* £1,000 annual company gift card.
* Pension scheme.
* Private medical insurance.
* On‑site gym and personal trainers.
Working Pattern
4 days in office – 1 day WFH.
Location
Unit 1 Northgate Close, Horwich, Bolton, BL6 6PQ
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