Clorox is the place that's committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace
Your role at Clorox:
At Clorox, we champion people to be well and thrive by doing the right thing, putting people at the center, and playing to win. Led by our IGNITE strategy, we build brands that make a positive difference in people's lives around the world. And we know that success requires head, heart, AND guts — all three, every day — coming together to work simpler, faster, bolder, and more inclusively.
Your role at Clorox:
The Brand Manager is responsible for driving brand growth, market share, and commercial performance. This role translates business objectives into impactful brand strategies that increase demand, support sales, and strengthen competitive positioning across all channels.
What success looks like:
Clear alignment between brand strategy and commercial results
Drive demand, sales uplift, and market share growth through integrated marketing initiatives
Improved brand-led sales performance and market share
Key to success will be establishing stellar connections and ways of working with cross-functional Europe teams (particularly commercial).
In this role, you will:
Translating brand strategy into commercial results: 35%
Translate business objectives into brand plans with clear KPIs, timelines, and ROI targets
Drive revenue growth by aligning brand initiatives with sales and go-to-market plans
Partner closely with Sales, Product, and Trade Marketing teams to enable effective selling
Lead product launches and portfolio initiatives to deliver incremental sales growth
Develop and execute pricing, promotion, and channel strategies to maximize revenue and profitability
Use data, consumer insights, and competitive analysis to identify and unlock growth opportunities
Challenge underperforming initiatives and optimize spend to maximize commercial impact
Actively seeks and evaluates alternative ways of providing support to drive key markets and customers
Lead marketing execution: 30%
Lead integrated marketing campaigns that increase demand, customer acquisition, and loyalty, supporting key markets / customers
Ensure the 360° marketing plans for key initiatives & marketing campaigns across online & offline platforms to ensure that they cut through and to build the credibility of brand and link closely to commercial execution and results.
Monitor closely brand awareness and equity and identify opportunities and drive the roadmap to address the gaps
Analyze market trends, customer insights, pricing, and competitor activity to identify growth opportunities
Track KPIs including market share, revenue contribution, brand equity, and campaign effectiveness
Measure and report on the success of marketing campaigns, including assessing ROI and KPIs
Manage all the activities within budget and monitor to drive efficiencies
Partnerships and collaborations: 10%
Seek for best partnerships opportunities broadening brand's reach and relevance
Collaborate with 3rd parties / partners to drive brand engagement and endorsement among professional bodies
Collaboration within broader team: 35%
Collaborate closely with Brand Engagement team on delivering most effective media and engagement plans that drive commercial result
Collaborate with cross-functional team in best in class marketing plans / campaigns for the innovation launches.
Collaborate with Human Insights and Shopper Marketing on identifying best insights to drive growth.
Participate in defining and executing best commercial proposition eg. support sales in sell-in decks, represent the brand in distributors meetings.
What we look for:
Qualifications & Experience
3-5 years proven experience in brand management, commercial marketing, or product marketing
Demonstrated ability to drive growth, demand generation, and sales performance
Strong commercial acumen and financial understanding
Data-driven decision-making and analytical skills
Strategic planning and execution excellence
Experience managing budgets and delivering ROI-driven campaigns
Strong understanding of branding principles, consumer behavior, and market trends
Preferred:
Experience in pet industry
Managerial Skills and Abilities:
Curious and challenging status quo mind
Strategic thinking and analytical skills
Strong project management and organizational abilities
Excellent interpersonal and team-working skills
Proven ability to harness analytic skills while breeding high creativity and experimentation.
Proven Project management and mix of agencies' (media, creative, packaging, social media) management.
Ability to manage a high workload and prioritise effectively
Workplace type:
Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That's why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.
Benefits we offer to help you be well and thrive:
Competitive compensation
Generous 401(k) program in the US and similar programs in international
Health benefits and programs that support both your physical and mental well-being
Flexible work environment, depending on your role
Meaningful opportunities to keep learning and growing
Half-day Fridays, depending on your location
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.