We are looking for a Paid Social Growth Manager (Meta & TikTok) to work for a Premium Oral Hygeine brand in Altrincham
Must have Meta buying Experience non negotaible
Job Description:
Are you someone who enjoys combining performance marketing + creative thinking?
Do you want to be in a high impact role with direct influence on revenue?
About the company:
A revolutionary brand where the products created are done specifically to help improve people’s lives through their oral health. My client develops their products in the UK containing a new and innovative system to improve not only the brightness of users smiles but also protect the teeth against cavities.
About the role:
Our client is currently working with external agencies for paid media but are now bringing this function in-house to unlock faster growth, better creative iteration, and stronger performance. They’re looking for a Paid Social Growth Manager to take full ownership of Meta and TikTok advertising—driving customer acquisition, scaling spend efficiently and working closely with the creative team to build a high-performing ad engine.
Key Responsibilities:
• Own and manage Meta (Facebook/Instagram) and TikTok ad accounts
• Scale paid social spend while hitting CPA, MER, and revenue targets
• Allocate budgets effectively across campaigns and platforms
• Identify and unlock new scaling opportunities
• Work closely with the Social Media Manager and content team to develop high-performing ad creatives
• Brief new ad concepts weekly (UGC, hooks, angles, formats)
• Analyse creative performance and iterate rapidly
• Build a structured creative testing pipeline
• Monitor and optimise campaigns daily based on performance data
• Own key metrics: CPA, ROAS, MER, CTR, CVR
• Run structured A/B tests across creatives, audiences, and landing pages
• Provide actionable insights to improve funnel performance
• Meta Experience: Advantage+ Shopping Campaigns (ASC) / Broad targeting & scaling structures
• TikTok: Spark Ads / Creator/whitelisting strategies / Native-first creative approach
Skills and expertise:
• 3–6+ years experience in paid social (Meta required, TikTok strongly preferred)
• Proven experience scaling DTC/ecommerce brands
• Experience managing significant monthly ad spend (£50k–£300k+)
• Strong understanding of performance metrics (CPA, MER, LTV, ROAS)
• Ability to analyse data and translate it into clear actions