Toy Buyer | Greater Manchester | Up to £65,000 | Retail Business | Scale Up
We're looking for a Toy Buyer to take the lead on developing and delivering exciting product ranges that inspire and engage customers. This role offers the chance to work across both own-brand development and licensed product; blending creativity with commercial strategy to build ranges that stand out in a competitive market.
The Toy Buyer will play a key role in shaping the category vision, identifying new opportunities, and collaborating closely with design, sourcing, and marketing teams to bring innovative ideas to life.
Key Accountabilities:
* Lead the end-to-end buying process for toys, from product concept to launch, with a focus on driving growth and margin performance.
* Develop and execute a strategic plan for both own-brand and licensed ranges, ensuring balance across price points, play patterns, and customer appeal.
* Work closely with design and sourcing teams to develop exclusive products that align with brand positioning and customer insight.
* Manage relationships with key licensors, negotiating commercial terms and ensuring creative alignment with brand guidelines.
* Monitor sales performance and market trends, using data and insight to inform range decisions and maximise commercial potential.
* Collaborate with marketing and the wider business to deliver compelling go-to-market plans and storytelling opportunities.
* Maintain strong supplier relationships and identify new sources of innovation and differentiation.
* Ensure all products meet required quality, safety, and compliance standards.
What We're Looking For
A proven Toy Buyer or Senior Buyer with experience in toys, gifts, or related product categories.
* A creative and trend-aware mindset; able to spot opportunities and turn ideas into bestsellers.
* Strong understanding of own-brand development and managing licensed products within retail.
* Commercially driven, with a track record of delivering sales and profit targets.
* Excellent negotiation skills and experience working with licensors and suppliers globally.
* Collaborative and communicative, with the ability to influence cross-functional teams.
* Passionate about product, brand, and delivering memorable customer experiences.
* A proactive Toy Buyer who enjoys a fast-paced environment and thrives on bringing ideas to life.
Apply today to find out more
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