About the Job
We are seeking a highly motivated, analytical, and retail‑centric CRM Intern to support our Regional Clienteling team. In this role, you will bridge the gap between corporate strategy and retail execution, serving as a vital support system for our Stores while gaining a confident mastery of regional strategy. You will assist in tracking client data, monitoring campaign performance, and analyzing segment behaviors to drive client retention, recruitment, and engagement. This position offers a unique, hands‑on opportunity to work closely with Store teams and cross‑functional corporate leaders to optimize our client funnel, deliver tailored store assets, evaluate event performances, and support regional strategy execution.
Job Responsibilities
Advanced Reporting & Systems Management
* Systems Mastery: Utilize and maintain Power BI, Salesforce, and advanced Excel tools to extract, clean, and visualize complex CRM data.
* Performance Dashboards: Compile and distribute weekly/monthly dashboards that provide a macro view of regional trends down to micro-store metrics.
* Funnel Tracking: Monitor and report on Store and CA performance across key funnel metrics, specifically Local Sales, Appointments, and Outreaches.
* Corporate List Monitoring: Actively monitor corporate client lists to identify fresh opportunities for client engagement and track long‑term segment evolution.
Segment Evolution & Penetration Analytics
* Segment Performance Tracking: Monitor and report on KPIs across distinct client segments, including client volume, total sales, retention rates, purchase frequency, and average spend.
* Penetration Analytics: Evaluate the effectiveness of targeted client touchpoints and boutique activation channels (Outreaches, completed Appointments, Events, and Gifting campaigns).
Boutique Support & Tailored Clienteling Strategies
* Targeted Client Lists: Extract, clean, and segment high‑potential client lists tailored to specific store needs, product launches, or regional animations.
* Client Reattachment Initiatives: Analyze dormant or unassigned client databases to facilitate seamless client reassignments to active Client Advisors (CAs), ensuring no relationship opportunity is lost.
* Store‑Level Action Plans: Partner with Store Managers and CAs to provide data‑driven insights, helping them understand their local client base and build bespoke outreach strategies.
* Daily Boutique Partnership: Act as a reliable point of contact for stores regarding CRM tool troubleshooting, list requests, and clienteling best practices.
Team Performance & Capability Mapping
* Performance Evolution: Consolidate data to review how various sales and client‑facing teams are performing against core CRM KPIs.
* Team Mapping: Assist in mapping out team capabilities, regional coverage, and performance metrics to help optimize client allocation and store support.
Profile & Qualifications
* Education: Ideally currently pursuing or recently completed a degree in Business Administration, Marketing, Luxury Brand Management, Data Analytics, or a related field.
* Technical & Analytical Skills:
o Proficiency or strong foundational knowledge in Power BI and Salesforce.
o Advanced Excel skills (VLOOKUPs, Pivot Tables, data manipulation).
o Strong analytical agility—the ability to zoom out to identify macro regional trends while maintaining absolute precision on micro‑store/CA metrics.
* Retail & Service Orientation: A strong desire to empower retail teams. You understand that data is most valuable when it directly helps Client Advisors succeed on the sales floor.
* Detail‑Oriented: High level of precision when managing corporate client lists, event mappings, and performance reports.
* Communication Skills: Excellent written and verbal communication skills to collaborate effectively with both corporate stakeholders and boutique teams.
* Passion for Luxury: A strong understanding of, or keen interest in, the luxury retail landscape and VIP clienteling behaviors.
Reference LVM32810
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