Job Overview
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The Digital Marketing Executive will oversee the digital marketing plan, working to drive traffic to the website through PPC, SEO, SEM, Emails, CRM and Social Media within the Luxury Watch & Jewellery Industry. Full-time position.
Key Responsibilities
Develop the vision and strategy for the digital marketing plan.
Oversee implementation of the plan directly and/or indirectly through campaign programmes and deliver value adding lead generating/brand building activity.
Collaborating with the Stakeholders and Commercial Director.
Working on campaigns and agreed budgets with Watch and Jewellery Brands
Coordinate the production of high-quality digital content for social media, videos and blogs
Support and implement search engine optimization (SEO) and search engine marketing (SEM) strategies.
Track and analyse campaign metrics and report on marketing campaign performance, analysing data to measure effectiveness and return on marketing investment (ROMI).
Manage SEM/PPC online campaigns to help drive awareness, trial, purchase, penetration and retention of products and services.
Evaluating how AI could help the Company and following current digital trends.
Working alongside the web developers to e nsure consistent brand messaging and tone across all marketing activities.
Skills / Attributes Required Marketing Graduate or similar Marketing Qualification (e.g. CIM)
2-3 years experience in Digital Marketing, Multi-Channel / Integrated marketing, web analytics
Work independently or as part of a team, contributing proactively to shared projects and campaigns.
Proficient knowledge of Google Ads, Google Shopping and Google Discovery
A keen eye for detail, a bility to manage and prioritize multiple projects simultaneously and keep to tight deadlines
Email best practice standards and methods of delivery, tracking and measurement
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