J O B T I T L E : ACCOUNT MANAGER
R E P O R T S T O : ACCOUNT DIRECTOR
L O C A T I O N : LONDON, KINGS ROAD, CHELSEA
Overview
CGC is a global brand building communications agency, spanning brand communications, Influencer marketing and talent representation. CGC represents the leading power brands within the beauty industry. CGC has offices in London, New York and LA. Also a partnership in the Middle East with BFore communications.
CGC London is looking for a dynamic Account Manager, working closely with our senior team, the role will need to cultivate key organization skills, media and influencer relationships and ultimately work to drive sales, and maximize business performance for clients and the CGC team
Responsibilities
* Day to day account lead on your allocated client portfolio which utilises your strong client relation and client management skills.
* Execute client’s communications strategy and key campaigns to include digital, social and print media.
* Implement and manage the PR calendar to support all launch initiatives
* Strong media & influencer relationships allowing regular and successful media outreach relationships to secure qualitative print/digital press coverage and social content across all digital, print and social platforms.
* Excellent pitching skills that result in converting editorial for your brands.
* Leading client meetings alongside the team, ensuring status updates are delivered in a professional and knowledgeable manner.
* Manage organic influencer relations database opt in outreach nano, micro, macro, KOL influencer campaigns with relevant converting partners.
* Understanding of social media landscape & able to play a part in influencer partnership manager, (supported and working alongside Senior Influencer Manager across your portfolio)
* Ownership of thorough press, MUA / KOL /celebrity and influencer database for your clients making sure we are inclusive and diverse in our reach - bridging new ideas and talent.
* Identify meaningful opportunities collaborations & partnerships for your client accounts.
* Ideation and execution of creative mailings (creative direction and vendor sourcing – as needed, media and influencer lists) bring new ideas and creativity to the team.
* Produce creative and engaging written press materials/ newsletters and content for clients.
* Participate in creative brainstorming and client strategy meetings.
* Build relationships with retailers to ensure maximum exposure on new launches and brand pillars on all retailer digital and social platforms.
* Experience in planning and execute all UK press launch events for clients and ensure strong print, digital and social influencer attendance, manage all details logistics and budget.
* Maintain a thorough understanding of the products, their background and their positioning in the brand.
* Daily use of MMI and Tribe to maintain weekly and monthly progress reports, working with Account Executives and assists across all clients.
* Know and understand the use of media analysis and coverage reporting, provide comprehensive reports for clients to show activity and growth.
* Monitor client KPI’s and year on year coverage figures, feeding back to the senior team with updates and solutions if needed.
* Support the Director in inspiring and developing the junior team.
* Go beyond beauty - Cultivate VIP relationships from celebrity, makeup artists, fashion designers, stylists, other like-minded and aspirational brands etc.
* Build seeding programs to drive awareness and build advocacy.
* Connect brands with like-minded brands and individuals if relevant, with collaborations, partnerships etc in mind.
* Ensure your brands are entered into leading and credible industry awards.
* Support new product launches, our always-on strategy and brand initiatives when required.
* Demonstrate ability to show initiative and to work independently and also within a team.
* Ensure that our CGC’s reputation is upheld in every way, from word-of-mouth to presentation of product and brand.
Skills, Knowledge and Expertise
* At least 4+ years of experience in the communications industry
* Ambitious, energetic, self-starter
* Highly organised, self-motivated
* Strong communications skills, written and verbally
* Creative and proactive, can do attitude team player
* Good working knowledge and interest in social media and influencers
* Experience in the beauty, wellness landscape
* Exceptional knowledge of the ever-changing media landscape
* The ability to work to and set clear KPIs
* Experience in event production
Benefits
* Hybrid working – Our team enjoys the flexibility of a hybrid working model with 4 days a week in our King’s Road Office.
* Equipment - We will set you up with a laptop, phone and any other equipment you might need to get the job done.
* Health Insurance - We offer a comprehensive health insurance policy to ensure you have well-being and peace of mind.
* Pension Scheme - A supportive employee pension scheme is offered to help you build a secure and comfortable future.
* Holiday allowance – All staff get 25 days holiday allowance and all of our staff are given an extra day to enjoy their Birthday.
* Summer Friday’s – All of our staff enjoy an early finish on Friday at 1pm during the Summer.
* Training - Access to training and development opportunities where required.
At CGC we foster a culture of diversity and inclusion as we pride ourselves on being a company represented by people of all different backgrounds and orientations. We are committed to providing equal employment opportunities regardless of gender, disability, sexual orientation, generation, ethnicity, religion, family or parental status, neurodiversity or belief.
CGC BRAND PORTFOLIO - www.cgc.global.com