Overview:
Our client – a fast-scaling, product-led Travel-Tech business – is looking to hire a Content Writer with a sharp eye for conversion-focused content. Sitting at the bottom of the marketing funnel, this is a key hire for their lean but high-performing content team.
As their recruitment partner, we're seeking an experienced content professional with a strong grasp of persuasive writing, SEO best practices, and an innate ability to blend strategic thinking with hands-on delivery. If you’re a natural storyteller who knows how to drive action with words, this could be a great fit.
This is an exciting opportunity for someone who wants to make a meaningful impact within a small, agile environment – where content plays a pivotal role in growth and demand generation.
If you apply, you will be required to share previous work / examples / portfolio of content.
Key Responsibilities:
* Conversion Content Creation
* Craft high-impact content including case studies, landing pages, email campaigns, and decision-stage assets designed to convert leads into paying customers.
* SEO-Driven Copywriting
* Write content optimised for both humans and search engines—using tools like SEMrush to balance keyword strategy with persuasive messaging.
* Sales & Product Content
* Deliver benefit-led, emotionally resonant copy across product pages and feature breakdowns—designed to educate, engage, and drive action.
* Customer Storytelling
* Conduct interviews with clients and stakeholders to create compelling case studies and success stories that demonstrate real-world outcomes.
* Performance Optimisation
* Monitor and report on content performance across organic, email, and social channels to inform future content strategies and improve results.
* Drip & Email Campaigns
* Write highly-targeted, persona-led email sequences aligned to customer journeys and campaign goals.
* Social Content
* Create short-form, conversion-led social media content to support awareness, lead gen, and engagement.
* Content Management
* Help manage and maintain content across platforms, ensuring alignment with brand tone, message consistency, and localisation where required.
Who We’re Looking For:
* A strong foundation in content marketing or copywriting, ideally within a tech, SaaS, or digital-first environment.
* Deep knowledge of conversion tactics: CTAs, urgency, social proof, framing, and emotional hooks.
* Hands-on experience with SEO content workflows: from keyword research to on-page optimisation.
* Confident conducting interviews with subject matter experts and customers to extract stories and insights.
* Experience using content platforms like WordPress, Pardot, or equivalent CMS and marketing tools.
* A strong portfolio / demonstrable history of written content.
Interested?
If you're a content marketer who thrives on clarity, creativity, and conversions—and want to join a team that truly values the power of strategic content—apply now or get in touch to learn more.
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.