Summary
We are looking for a Marketing Apprentice. The role will focus on learner enrolments and raising the company profile. The successful candidate will join an active and successful, well supported team and must be prepared to work flexibly and on occasions, travel between the two branches based in Leicester.
Wage
£11,778 for your first year, then could increase depending on your age
National Minimum Wage rate for apprentices
Training course
Multi-channel marketer (level 3)
Hours
Monday- Thursday 10am- 6pm, Saturday & Sunday 10am- 3pm.
30 hours a week
Start date
Monday 2 March 2026
Duration
1 year 4 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you'll do at work
Key Responsibilities:
* The successful candidate will undertake a variety of marketing and administrative tasks
* Running marketing campaigns to promote our services to new and existing customers using email software, the company website & social media
* Maintaining and adding enquiries and learners’ records to the customer database and follow-up
* Creating and updating website content- news articles, new products, videos, twitter feed, generating followers, getting content onto social media, SEO, website updates, new images
* Organising aspects of trade shows, literature design and samples in line with active sales campaigns
* Monitoring E-commerce website and improve or notify any issues
* Develop the digital marketing activities - email, social, blogs, graphic designs, ads, keyword ranking and google analytics
* Respond to all first-line inquiries by telephone, face to face and social media messages and convert enquiries into enrolments
* Approaching local business and organisations to look for business opportunities
* Planning marketing strategies and campaigns to achieve monthly enrolment targets
* Day to day admin and sales duties
Where you'll work
129 EVINGTON ROAD
LEICESTER
LE2 1QJ
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
JBC SKILLS TRAINING LIMITED
Training course
Multi-channel marketer (level 3)
What you'll learn
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Training schedule
* An apprenticeship includes regular training with a college or other training organisation
* At least 20% of your working hours will be spent training or studying
More training information
The structured part of your apprenticeship training will be provided by JBC Skills Training, we are a specialist technical IT training provider.
You will also learn on-the-job, working alongside experienced colleagues.
MODULE 1
Marketing Campaigns
In this module, we deliver the components of a marketing campaign. We teach learners how to build a successful marketing campaign and conclude the week with a highly developed marketing report, that learners can transfer directly into their workplace.
Over 5 days we deliver:
* Company Structures
* Marketing Fundamentals
* Brand Management- Vision,Values and Mission
* Marketing Campaigns-Briefs,
* Target Audience
* Competitor Analysis
* Marketing campaign, Analytics, KPI’s, Data and Reports
* Campaign Reports & Presentations
MODULE 2
Offline Marketing
During this module, the apprentice will learn how to create offline marketing content that drives a return on marketing investment and how this can be adapted for online channels.
Over five days, we deliver
* Event marketing and management
* Budget management
* Digital print content creation
* Taking offline marketing campaigns online
MODULE 3
Data-Driven Marketing, Channels Insights & Design
In this module we cover effective multi-channel marketing through email, social and video and paid campaigns. We teach learners how to use AI tools to become more efficient data-driven marketers and provide the essential skills needed to evaluate, analyse and optimise the effectiveness of their marketing campaigns.
Over five days, we deliver:
* Social media content creation
* Search engine optimisation (SEO)
* Website design & management
* Email marketing
* Leveraging marketing AI tools & platforms
* Creating professional marketing reports
Training dates will be confirmed once you start the apprenticeship.
Delivery is fully remote via classroom training.
Requirements
Essential qualifications
GCSE in:
* English (grade Grade A - C (4 or above))
* Maths (grade Grade A - C (4 or above))
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
* Problem solving skills
* Presentation skills
* Administrative skills
* Number skills
* Analytical skills
* Logical
* Team working
* Creative
* Initiative
* Patience
* Ability to multi-task
* Able to meet deadlines
* Basic knowledge of marketing
* Basic knowledge of wordpress