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Forward Role has exclusively partnered with a leading private healthcare provider for eye therapy & treatments to find a new Marketing Manager to join their growing team. In this role, you will be responsible for driving all marketing activities, including strategy and planning, with the objective of increasing leads for the business through online & offline channels.
About the role…
1. Develop and manage the marketing, media, and channel strategy with clear priorities to grow the business.
2. Develop, optimize, and oversee the delivery of an annual acquisition plan detailing online and offline activities, advertising, and marketing channels.
3. Drive patient experience with a communications plan and touchpoints supported by relevant, timely, and optimized marketing materials.
4. Create and deliver a prospective lead generation and conversion media and marketing plan.
5. Set clear KPIs, targets, and monitor advertising ROI across all lead generation activities to continually optimize performance.
6. Oversee and manage the annual marketing budget, making recommendations for improvements, efficiencies, and innovations.
7. Deliver research and insights to support the development of consumer communications and enhance their experience with marketing touchpoints.
8. Act as the brand guardian and ensure all communications are on brand.
What they are looking for…
* Ideally, you will have 3-5 years of experience in marketing. Experience working in healthcare is desirable but not essential.
* Significant marketing experience in a lead generation environment, across multiple channels and customer touchpoints.
* Proven ability to think strategically, own a plan, and engage in all acquisition and customer journey multi-channel activities.
* Extensive experience across all marketing channels, overseeing media, and managing KPIs.
* Proven track record in driving successful lead generation marketing campaigns.
What’s in it for you:
* Collaborative working environment
* Join a growing marketing team
* Two bonuses per year!
* Flexibility with hours
Interested?
If this role sounds appealing, please send your CV or APPLY NOW!
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