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Derby – Hybrid – 2 days per week in the office + travel requirements
Forward Role has partnered with a leading UK omnichannel car retailer specialising in nearly new cars. They are seeking a Localised Retail Marketing Manager! This is an exciting opportunity to join a company undergoing a significant digital transformation and expanding across the UK. You will report to the Head of Brand and act as the voice and champion of the stores and customers within the wider Digital/Marketing Team. Your role will involve developing and implementing strategies to increase awareness and market share for each store, ensuring the effective delivery of marketing materials and activations.
About the role:
* Analyze local catchment areas, identify trends, competitor activity, and store performance to create effective local store strategies.
* Provide insights and strategies to activate local media plans.
* Drive sales performance by identifying opportunities and implementing promotional activities.
* Collaborate with the commercial and web development teams to ensure activities are viable and deliverable across platforms.
* Create and maintain an annual tactical trading calendar to drive sales.
* Manage customer footfall data, ensuring proper implementation, maintenance, and reporting.
* Oversee in-store signage, POS, and marketing materials to support sales and customer experience.
* Ensure timely updates of products and propositions.
* Produce weekly and quarterly performance reports and insights.
* Build strong relationships with store teams and keep them informed of marketing activities and performance.
* Manage external agencies and suppliers.
What they are looking for:
* Experience in local retail marketing with knowledge of various marketing channels.
* Proficiency in data analysis using platforms like GA, Facebook Business, Google Search Console, and company dashboards.
* Experience in POS/signage from concept to execution.
* Strong relationship-building and stakeholder influencing skills.
* Experience in briefing and producing creative artwork.
* Budget management and experience working with agencies and suppliers.
* Automotive industry experience is preferred, but retail experience in other sectors will be considered.
* Confident communicator comfortable with colleagues at all levels.
* Adaptable to a fast-paced environment with multiple projects.
* Friendly, enthusiastic, and willing to travel within the UK (full driving license and car required).
What’s in it for you:
* Paid time off every month for personal happiness.
* 31 days holiday plus additional days for birthdays, marriage, or moving house.
* Extra holidays based on length of service.
* Long service awards.
* Staff discounts on cars and finance options.
* Discounts and cashback at high street retailers and restaurants.
* Partnership with Curry’s for smart tech.
* Pension and healthcare plans.
* Enhanced parental leave.
* Training and personal development courses.
Interested in finding out more? Please send your CV or APPLY NOW!!!
As a leading nationwide Marketing, Digital, Analytics, IT, and Design recruitment agency, we frequently receive new assignments. Keep an eye on our website and social media pages for current opportunities and industry news. Forward Role operates as an employment agency.
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