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Senior marketing executive

Belfast
Marketing executive
€40,000 a year
Posted: 11h ago
Offer description

About Joulen Joulen is redefining the commercial and technical boundaries of distributed energy through data-driven flexibility, intelligent market trading and virtual power plant orchestration. At the heart of our proposition is PARIS, our proprietary Predictive Analytical Renewables Integration System is an AI driven platform that integrates forecasting, asset control, and market interfacing to monetise flexibility across residential and commercial energy portfolios Joulen is already delivering measurable revenue streams for customers across the UK and Ireland and continental Europe while our expert teams are proudly shaping a decentralised, responsive, and decarbonised energy system. Purpose Were looking for a hands-on Marketing Executive (Digital, Brand & Events) to help scale Joulens growth and commercial pipeline across the UK, Ireland, Europe and beyond. Youll blend digital strategy with on-the-ground event coordination, brand development, and content that turns complex concepts into clear customer value. Youll join a growing, collaborative commercial team shaping the future of clean energy. Key Responsibilities Brand & Positioning Evolve and maintain Joulens brand system across all touchpoints (web, sales collateral, product/partner white-label assets), ensuring consistency and clarity of our value propositions (PARIS, white-label, residential/commercial/grid-scale). Develop messaging frameworks and proof points (case studies, customer stories, partner spotlights) aligned to priority sectors and markets. Events & Partnerships Plan and deliver Joulens presence at industry conferences, trade shows and partner events: research opportunities, book stands/speaking slots, brief the team, manage suppliers, logistics and on-site execution, and own post-event follow-up and ROI tracking. Coordinate partner co-marketing including PR announcements, onboarding and content. Demand Generation & Digital Plan, build, run and optimise multi-channel campaigns (paid/organic social, paid search/display, retargeting, email, webinars, content syndication) mapped to the buyer journey. Own website updates and SEO; brief designers, developers as needed; maintain strong visibility of analytics, dashboards and regular performance reporting. Nurture programs: build segmented email workflows for prospects, partners and customers (newsletters, product updates, event follow-ups). Social media: calendar management, content creation, community engagement and social listening. Content & Thought Leadership Draft high-quality copy for blogs, landing pages, ads, emails, case studies, press notes and decks; support thought-leadership with our Commercial and Product teams Sales Enablement Maintain a library of on-brand collateral (one-pagers, pitch decks, leave-behinds); coordinate references and case studies to support bids and RFPs. Collaborate with Sales on lead handoff, ICP refinement and campaign feedback loops. Essential Criteria Degree in Marketing, Communications, Business or a related discipline 4 years relevant experience Marketing toolkit: Proven experience across a mix of digital channels social, search, email marketing automation, web/SEO, analytics and reporting. Event coordination: Proven experience supporting or running conferences, trade shows or conferences Excellent written and verbal skills; confident presenting, presenting at meetings and reporting results. Strong project management and stakeholder coordination across internal teams and external partners. Brand aware: ability to brief and collaborate on design; familiarity with tools like Canva or similar. Sector interest: enthusiasm for clean energy, data and AI, and the energy transition. Experience in B2B tech and energy is advantageous. Desirable Criteria Experience creating technical explainers/case studies in B2B settings Marketing automation/CRM (e.g., HubSpot) familiarity. Basic HTML/CMS knowledge and comfort with analytics tools What we offer Competitive salary 20 days annual leave plus 11 public holidays Option to buy additional annual leave Pension Life Assurance Private Medical Insurance Paid sick leave Company volunteering day If you are interested in applying please click Apply button below.

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