Digital marketing manager (demand generation & operations)

Digital Marketing Manager (Demand Generation & Operations)

Location: Swansea, Wales (Hybrid - regular weekly office presence required)

Position Type: Full-time, Permanent

Company Overview

Thinqi is a well-established, fast-growing UK B2B SaaS company specialising in enterprise learning, talent, and performance management platforms. Their digital solutions support complex, high-security, and regulated industries, including a strong footprint across the public sector.

As they scale their commercial operations, they are seeking a hands-on, data-driven Digital Marketing Manager to take complete ownership of their end-to-end demand generation campaigns, marketing operations, and performance reporting.

The Role

This is a highly commercial, execution-focused role designed for a marketer who loves to build, execute, and measure. Instead of just managing agencies from afar, the successful candidate will actively operate internal marketing systems, build workflows, orchestrate multi-channel campaigns, and bridge the gap between marketing activity and the sales pipeline.

For a professional who brings a blend of creative campaign strategy and analytical marketing operations expertise, this role offers the autonomy to make a massive impact.

Key Responsibilities

• Campaign Ownership: Design, launch, and manage end-to-end B2B demand generation campaigns across digital channels (email, paid social, organic, web, and content).
• Marketing Operations & Systems: Take hands-on management of the internal marketing automation platform and CRM system to optimise lead routing, segmentation, nurturing, and automated workflows.
• Reporting & Analytics: Own the marketing dashboard. Track, analyse, and report on channel performance, attribution, ROI, and commercial pipeline contribution to senior leadership.
• Agency Management: Direct and hold external SEO and paid media agencies accountable by setting clear performance metrics, reviewing campaign execution, and optimising spend.
• Pipeline Optimisation: Collaborate closely with the sales team to ensure seamless lead transition, high data hygiene, and continuous optimisation of the lead lifecycle.

Requirements

Must-Have Experience

• Proven Commercial Impact: A clear track record of owning full campaigns and being measured on qualified pipeline, revenue contribution, and ROI - not just brand awareness or engagement metrics.
• In-House System Execution: Deep, practical experience configuring and running in-house marketing systems (CRM/Automation tools), with a preference for direct execution over routing all work through external agencies.
• Agency Oversight: Demonstrated experience directing external paid media/SEO agencies, with a sharp focus on metrics, ROI, and commercial accountability.
• Industry Background: A background working within B2B SaaS, EdTech, HR Tech, GovTech, or highly regulated sectors.
• Location & Commute: Must be based within a realistic, regular daily commuting distance of Cardiff, Wales, for a hybrid working model.
• Right to Work: Eligible to work in the UK.

Nice-to-Have Experience

• B2B Marketing Expertise: 5+ years of dedicated experience in a B2B digital marketing, demand generation, growth marketing, or marketing operations role.
• Education: Degree in marketing.
• Strong hands-on mastery of HubSpot (specifically building advanced workflows, lead scoring, lifecycle stages, and custom attribution reporting).
• Experience tailoring content strategies and LinkedIn-led campaigns to engage senior decision-makers across long, complex sales cycles.

Benefits

What's on Offer

• Hybrid working structure balancing collaboration in the office with remote work.
• Generous holiday allowance and company pension scheme.
• Genuine opportunities for professional growth and ownership in a scaling B2B business.
• A collaborative, forward-thinking company culture.