Marketing Manager
Are you experienced in marketing in the agricultural or farming sector? Join a market-leading agricultural machinery business and lead strategic, seasonal campaigns across sales, service and parts.
Do you understand rural buying patterns, seasonal peaks, and how to communicate value in your customer’s language?
This is an exciting opportunity to shape and lead a newly restructured divisional marketing function. You’ll report to the Divisional Director, with strategic support from our Group Marketing Director — but this is your function to own and drive forward in line with our growth ambitions.
Key responsibilities
This is a hands-on role aimed at driving new and repeat business across our sales, service and parts departments. Duties include:
* Delivering multi-channel campaigns aligned with product launches, supplier promotions, stock availability and seasonal trading cycles of each division.
* Ownership of digital marketing (social, email, SEO, PPC), traditional print and annual events calendar.
* Tracking campaign performance, monitoring ROI, and adjusting strategies for maximum results in real time.
* Working closely with sales and aftersales teams to support revenue growth through tactical marketing.
* Lead and develop a small hybrid marketing team across content, social and digital.
* Manage CRM segmentation, improving customer journeys and sales performance.
* Maintaining brand standards and ensuring all content is accurate, consistent and customer-focused.
Requirements
Experience in agriculture, or closely aligned sectors, with an intimate understanding of our audience and the industry landscape.
Essential
* Strong grasp of digital marketing tools and platforms (social, CRM, email, PPC, SEO, CMS, WordPress).
* Traditional print and offline design tool proficiency.
* Planning & organising events to showcase products.
* Experience managing or mentoring a small team.
* Budgetary responsibility and data-led decision making.
* Strong collaboration skills across commercial, supplier and technical teams
Benefits
T H White believe people are our most valuable asset, and we offer a supportive environment where you can grow and thrive. Our benefits include:
* Strong basic salary, negotiable on experience.
* Company car.
* Potential flexibility around a degree of hybrid working.
* Location base ideally out of our Knockdown location - however other branches considered.
* 23.5 days holiday entitlement rising to 26.5 days with service.
* Company pension scheme offering employer contributions of up to 8.5% after a qualifying period.
* Additional option of joining the ‘salary sacrifice’ smart pension scheme.
* Life Assurance cover providing up to 5 times salary with service.
* Share Plan – providing our employees with a real stake in the business.
* Cross-divisional career development plans, providing you with a range of future job growth and pathways to excel across our large organisation.
* Staff discounts on a huge variety of products (such as clothing, footwear, household and selected machinery lines) at our stores.
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