Brand Manager - Ernest Jones
Purpose-led. Customer-obsessed. Commercially brilliant.
Ernest Jones is one of the UKs most trusted jewellery brands, helping customers celebrate lifes most meaningful moments. As part of Signet Jewelers, the worlds largest diamond jewellery retailer, we combine heritage with scale, creativity with commercial focus, and emotion with performance.
The Opportunity
As Brand Manager, youll be the guardian and owner of the Ernest Jones brand. Youll develop and deliver a cohesive, insight-led brand marketing strategy that brings our brand to life at every customer touchpoint - from in-store to online, from social to PR, from partnerships to product launches.
This is a highly visible role, working cross-functionally with senior stakeholders across Buying & Merchandising, Trading & Digital, CRM, Store Operations and beyond. Youll balance long-term strategic brand building with the agility required to deliver in a fast-paced retail environment.
Youll also lead and develop a small, high-performing team and, when required, deputise for the Head of Brand Marketing.
What Youll Do
Own the Brand Strategy
* Develop and deliver a commercially evaluated, integrated brand marketing strategy aligned to business goals.
* Ensure customer insight, data and commercial objectives sit at the heart of all brand activity.
* Deliver Impactful Omni Channel Marketing
* Create and execute an annual omni-channel brand marketing plan spanning:
o In-store POS and experiences
o Advertising, media and press
o Organic and paid social
o Partnerships, PR, launches and events
* Build clear marketing calendars, critical paths and internal communications plans.
* Define KPIs and ROI frameworks to measure success and optimise future activity.
Be the Connector
* Act as the key point of contact for brand marketing across the business.
* Build strong, collaborative relationships with internal teams, agencies and suppliers.
* Lead regular stakeholder meetings and influence senior decision-making.
Use Insight to Drive Advantage
* Lead a programme of customer insight and research to deepen understanding of behaviours, motivations and brand perceptions.
* Monitor competitor activity and retail marketing trends to proactively inform strategy.
Lead, Develop & Deliver
* Lead and develop a small team responsible for brand and social media activity.
* Maximise engagement, performance and effective use of resources.
Own the Numbers
* Plan and manage the brand marketing budget with a strong ROI mindset.
* Track spend vs budget, manage POs and invoices, and flag risks or opportunities early.
What Were Looking For
Youre a strategic brand marketer who loves blending creativity with commercial impact. Youre confident influencing senior stakeholders, comfortable with complexity, and energised by fast-moving retail.
Youll bring:
* Proven experience developing and delivering omni-channel brand marketing strategies (fashion or premium retail preferred).
* Strong understanding of digital and social media.
* The ability to think strategically while reacting tactically when priorities shift.
* A track record of delivering creative, insight-led campaigns.
* Experience leading and developing high-performing teams.
* Excellent communication and presentation skills, with confidence at senior level.
* Strong analytical capability, able to turn data into actionable insight.
* Financial acumen, with experience managing budgets effectively.
* Degree-level education (marketing qualification desirable).
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We offer a fantastic job and more...
* Competitive salary
* Generous discount of up to 30% off our fabulous products from day one.
* An annual enhanced discount to celebrate the day you joined our team.
* Retirement Savings plans which offer flexibility in the way you save for the future.
* Immediate Life Assurance from day one.
* A minimum of 22 days holiday per year which increases after a years service.
* Recognised qualifications, study support and structured career progression.
* Health and Wellbeing Scheme.
* Financial Wellbeing scheme.
* Give As You Earn scheme - An easy way to support causes close to your heart.
* Real Rewards - exclusive discounts on groceries, travel and leisure.
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Be part of something special!
Signet is the name behind H. Samuel and Ernest Jones. Together, we have more than 270 stores in the UK and Republic of Ireland. But thats not all, we are part of the worlds largest retailer of diamond jewellery with approximately 2,800 stores. Just imagine where your career could take you
Signet Jewelers (H. Samuel & Ernest Jones) is an equal opportunity employer committed to diversity and inclusion.
We welcome applications from all sections of the community and are proud to have achieved Disability Confident Committed status (Level 1). All employment is decided on the basis of qualifications, merit and business need.
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