My client is seeking a commercially minded and proactive Marketing Manager to take ownership of brand strategy and market positioning within a dynamic professional services environment.
This is a highly visible role working closely with Partners and senior stakeholders, playing a key part in strengthening brand presence, supporting business development activity, and driving client engagement. The successful candidate will blend strategic thinking with hands‑on delivery, ensuring the marketing consistently reflects the organisations values, expertise, and growth ambitions.
Key Responsibilities
Strategy & Management
* Develop and deliver a clear, compelling brand strategy aligned with the commercial objectives
* Ensure consistency of brand messaging, tone of voice, and visual identity across all channels
* Act as brand ambassador, maintaining high standards across all internal and external communications
* Lead brand development projects including positioning, messaging refinement, and campaigns
* Work closely with Partners to understand their sector focus, client base, and growth priorities
* Support Partners in raising their individual and collective market profiles
Business Development Support
* Collaborate with the team to support pipeline generation and client acquisition strategies
* Create compelling pitch materials, credentials documents, and proposals
* Identify opportunities to enhance client engagement through targeted campaigns and content
* Support key client relationship initiatives, events, and networking activities
Content & Campaign Management
* Oversee the creation of high-quality content including articles, insights, case studies, and digital campaigns
* Drive thought leadership initiatives to position the firm as a leader in its field
* Manage digital presence including website, social media, and email marketing
* Track and analyse campaign performance, using insights to refine future activity
Market Insight & Positioning
* Monitor market trends, competitor activity, and client needs to inform brand positioning
* Work with Partners and BD teams to identify growth sectors and target audiences
* Ensure the firms value proposition is clearly articulated and differentiated
Key Skills & Experience
* Proven experience in a Marketing Manager role, ideally within professional services (e.g. accountancy, legal, consultancy)
* Strong understanding of business development and client acquisition in a relationship-led environment
* Experience working with senior stakeholders, including Partners or Directors
* Excellent written and verbal communication skills, with the ability to simplify complex ideas
* Commercially aware, with a proactive and results-driven mindset
* Experience managing campaigns across digital and offline channels
* Strong organisational skills and ability to manage multiple projects simultaneously
Personal Attributes
* Confident and credible, with the ability to influence at senior level
* Collaborative and relationship-focused
* Creative thinker with a practical, hands‑on approach
* Highly professional with strong attention to detail
* Resilient and adaptable in a fast‑paced environment
My client offers an excellent opportunity to play a pivotal role in shaping and elevating a well‑established professional services brand. Working closely with senior leadership, you will have genuine influence over the strategic direction while driving business growth and enhancing market presence.
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