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Marketing lead - saga travel

Sandgate
SAGA PLC
Marketing
Posted: 7 April
Offer description

If you're passionate about travel and creating inspiring, customer‑focused marketing, this is an opportunity to play a key role in bringing unforgettable holiday experiences to life. As part of our Travel Marketing team, you'll support the delivery of impactful, multi‑channel campaigns for Saga Holidays, helping turn our marketing communications plan into compelling activity that drives demand and sales. This is an exciting time to join a growing, multi‑product travel business where no two days are the same. As Travel Marketing Campaign Lead, you will sit at the heart of the organisation, collaborating with teams across marketing, revenue, product, CRM and digital acting as a conduit to ensure campaigns are aligned, effective and customer centric. With exposure across the wider business, you'll have the opportunity to shape campaign direction, influence ways of working, and there is real scope to make the role your own. We're looking for a proactive, commercially minded marketer who thrives in a fast‑paced, evolving environment.


Responsibilities

* Lead the planning and delivery of integrated, cross‑channel marketing campaigns, ensuring messaging and creative showcase key brand differentiators and drive commercial performance.
* Support the development and execution of the annual marketing plan for Saga Holidays, working closely with the Holidays Marketing Manager and Head of Travel Marketing.
* Orchestrate the end‑to‑end campaign delivery process: shape, brief and deliver high‑quality marketing communications in a timely and organised way.
* Act as the central point of coordination across Marketing, CRM, Digital and wider business teams; align stakeholders, manage timelines, and ensure clarity on roles, actions and dependencies.
* Develop and deliver compelling, customer‑focused content and journeys across all channels, ensuring a seamless and personalised experience.
* Drive a test‑and‑learn approach across campaigns, working with CRM, Digital and Insight teams to optimise messaging, creative and performance.
* Ensure all campaign activity is effectively tracked, measured and reported, providing a clear view of performance and opportunities for improvement.
* Manage external agencies and partners, while exploring new partnership opportunities and representing the brand at relevant events.
* Work from our Folkestone office at least three times a week.


Qualifications

Experience delivering marketing campaigns across multiple channels, including direct mail, print, social and digital. Ideally, you have worked within the travel sector, though candidates from other fast‑paced, consumer‑focused industries such as retail will also be considered. Above all, you bring a genuine passion for travel and a desire to create inspiring customer experiences.

* A confident project manager and communicator, able to align cross‑functional teams and clearly report on campaign performance.
* A collaborative team player who builds strong relationships across marketing, CRM, digital and external partners.
* A proactive self‑starter who takes ownership, identifies solutions and drives activity forward.
* Experienced in planning and delivering omni‑channel campaigns to deadlines in a fast‑paced environment.
* Commercially minded, with a clear understanding of how marketing drives revenue and performance.
* Growth‑focused and strategic, comfortable challenging the status quo and exploring new opportunities.
* Data‑driven and naturally curious, using insight to inform decisions and optimise performance.
* Experience in a large consumer‑facing organisation, ideally within travel or a similar industry.


Benefits

* 25 days holiday + bank holidays
* Option to purchase additional leave – 5 extra days
* Pension scheme matched up to 10%
* Company performance related annual bonus – up to 5%
* Life assurance policy on joining us, 4 × salary
* Wellbeing programme
* Colleague discounts including family discounts on cruises, holidays and insurance
* Range of reductions and offers from leading retailers, travel groups and entertainment companies
* Enhanced maternity and paternity leave
* Grandparents leave
* Income protection
* Access to Saga Academy, our bespoke learning platform
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