Marketing Manager – Purpose-Driven, Strategic & Creative
Location: Richmond, KY (In-office)
Position Type: Full-time
Hours: Monday - Friday from 8:30 am - 5:00 pm
Compensation: Competitive salary + performance-based bonuses
Benefits: 21 days PTO, 10 paid holidays, healthcare, life insurance options, short-term disability, cancer and accident policies
Are you an experienced marketer who thrives in a fast-paced, mission-driven environment? Do you love systems, strategy, and storytelling—and care deeply about making a real impact in people’s lives?
We are a purpose‑led law firm focused on helping families protect what matters most from the rising costs of long‑term care. The clients are at the heart of everything we do. When we learn about a need—case‑related or not—we do our best to help. This kind of compassionate service has led to happier clients and a fulfilling workplace. This position will help us share this message more effectively and expand our reach.
Responsibilities
Key Responsibilities
You will manage all aspects of our marketing strategy and execution:
* Maintain and oversee the marketing calendar, ensuring the timely execution of campaigns
* Plan, coordinate, and promote events—from webinars to in‑person gatherings
* Draft and publish SEO‑friendly blog content using WordPress
* Repurpose blog content into compelling social media and email posts
* Design and manage email campaigns in ActiveCampaign with follow‑up automation
* Monitor conversion metrics from lead to client, and optimize accordingly
* Maintain marketing and advertising inventory records
* Collaborate with leadership to optimize website content and structure
* Manage outbound referrals and track outcomes
* Build and maintain a high‑quality referral source database
* Record and edit short videos (iMovie, Premiere Pro) for events and promotions
* Upload videos and content to YouTube, LinkedIn, Facebook, Instagram, and TikTok
Qualifications
Who We’re Looking For
We’re not just hiring for skills—you’re hiring for fit. The right person will be:
* Strategic and detail‑oriented – You love a good checklist and know how to keep projects on track
* Highly organized and tech‑savvy – You can troubleshoot tech tools, calendars, CRMs, and project timelines with confidence
* People‑focused – You enjoy client interaction, making calls, and presenting yourself professionally at all times
* A team player – You contribute ideas, adapt to growth, and collaborate well with others
* Self‑motivated – You take initiative, follow through, and don’t wait to be told what to do
* Mission‑aligned – You believe in our firm’s vision and see how this role supports your personal and professional goals
* 3–5 years of experience in marketing, communications, or business development
* Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience with:
* WordPress
* CRM systems (preferably ActiveCampaign and Actionstep)
* Social media platforms and content creation
* Multi‑line phone systems and multi‑user calendars
* Microsoft Office (Word, Excel, PowerPoint) and/or Mac equivalents
* Strong writing, editing, and proofreading skills
* Proven ability to manage projects independently, analyze data, and meet deadlines
Compensation
$21.63 - $24.04 hourly
About Elder Law Guidance
* We care about clients, not just their case. Happy clients make work better!
* We love what we do each day, and we enjoy the people we work with – from co‑workers to business associates to clients.
* In our firm, we focus on teamwork, coaching, personal growth, client experience, relationships, and value. SuperLawyers and LawFirm500 list of the top 100 fastest‑growing law firms in the country.
* We focus on the client's experience and the health of our staff. As unique and driven as we are, we focus on how you feel and how we can make your life better.
* You will be asked to do quarterly staff retreats and engage in weekly group meetings with staff to make systems better.
* “We believe Personal Development Precedes Professional Success. This may not be the place to start your journey. This team of MVPs is a no‑drama, no excuses Special Task Force operating in the lives of clients at the most vulnerable time of their lives. If you are elite… Join the team!”
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