Be part of the family...
We’re a family business through and through – family-owned, family-run, with a warm family welcome for guests and team alike. Our seven hotels are unique and set in three stunning Scottish locations. Some are big, some are small, but all offer great food & drink, comfortable stays, and plenty of activities. Our Marketing team works to support all eight of our sites, offering a variety of challenges and opportunities.
About the role
We are seeking an experienced Paid Digital Media Manager to lead our paid media strategy across Google, Meta and Programmatic Display channels. This role is key to driving direct booking revenue growth across our multiple hotels and resort activity businesses. This is an exciting time to join our Marketing team in a period of significant product investment for Crieff Hydro Family of Hotels.
Key responsibilities
The ideal candidate is a performance-driven specialist with experience in driving growth, optimisation and budget efficiencies
1. Develop and optimise paid digital media channel strategies to drive brand engagement, increase website traffic and booking revenue conversion
2. Efficiently manage the paid media budget across multiple hotel accounts, monitoring and adjusting allocations across the full funnel to deliver against our short and long-term growth plans
3. Manage creative briefing for assets and messaging based on objectives and bespoke to each hotel and platform
4. Implement an ongoing A/B testing framework to ensure continual learnings and performance optimisation
5. Collaborate with cross-functional teams to align paid digital marketing strategies with overall business objectives and targets
6. Analyse and Report on campaign performance, industry trends and competitor activity, providing recommendations and actionable insights
7. Manage external agency relationships to ensure seamless execution of all campaigns
Desired criteria
8. Demonstrable knowledge and proven experience in managing multiple paid media channels and platforms
9. Experienced in budget management; planning, allocating and optimising
10. Interpretation of campaign performance and trends, proficient in using analytics tools and data insights to measure against performance goals
11. An ambitious and supportive leader in managing external agencies, ability to communicate clear objectives and goals and prioritising value-based initiatives with overall accountability
12. Experienced in working collaboratively in cross functional internal teams including Revenue and Creative
13. Experience in Travel/Tourism/Hospitality industry would be advantageous but not essential
Location: This role is a hybrid role with 3 days based at Crieff Hydro Resort, Crieff, Perthshire and the remaining 2 days working from home.
What you'll get from us
14. A Friendly & Supportive Team – Work in a fun, welcoming environment where team spirit and well-being are a priority.
15. Grow with Us – We invest in our people. Whether you’re looking to develop new skills or take the next step in your career, we’ll support you every step of the way.
16. Career Progression – With multiple hotels, departments, and roles, you’ll have plenty of opportunities to grow and explore new career paths.
17. Leadership Development – Get access to our Be A Leader programme and develop the skills to take your career further.
18. Exclusive Discounts – Enjoy free leisure membership for you and a partner, 30% off retail, 50% of food and drinks, plus great savings on hotel activities.
19. Team Rate Hotel Stays – Take time to recharge with discounted stays at all of our hotels from just £30 per night - where will you explore next?
20. Refer a friend initiative – earn a bonus up to £250-£500 for each successful team member or manager you recommend to us.
21. Guest mention incentive – earn an extra £5 for each guest review which positively mentions you.
22. Live-in Accommodation – On-site housing is available, with bills included, making your move stress-free.
23. Free Meals on Shift – Stay fuelled and focused with delicious staff meals while you work.
24. Wellbeing Support – Access 24/7 confidential support via the Penninsula Employee Assistance Programme, covering mental health, financial advice, and more.
25. Team Events & Annual Staff Party – We love to celebrate our people! Enjoy team events throughout the year and a legendary annual staff party.
Careers at the Crieff Hydro Family of Hotels
We have dedicated social media pages for our Careers within the Crieff Hydro Family of Hotels. Give us a follow to keep up to date with the latest careers news and insights.
Facebook: Crieff Hydro Family Careers | Crieff
Instagram: instagram.com
Please not this role does not qualify for sponsorship. To apply, you must have the right to work in the UK.