Job Title
Senior Content Strategist - Commerce
Company
VML Enterprise Solutions
Location
London, United Kingdom (Contract)
Overview
VML Enterprise Solutions is a global leader in providing end‑to‑end commerce solutions. We are seeking an experienced Senior Content Strategist to join our fast‑growing eCommerce team.
Opportunity
As a contract role based in London, you will lead content strategy and creation across global clients, driving the execution of our content strategy.
Responsibilities
* Develop and champion a clear content vision and strategy, ensuring alignment with business objectives and brand guidelines.
* Act as the primary point of contact for clients on all content‑related matters, building strong, trusted relationships and understanding their unique needs.
* Translate client briefs and requirements into actionable content plans, outlining clear objectives, timelines, and resource allocation.
* Conduct regular content audits and competitor analysis to identify opportunities for improvement and innovation.
* Stay abreast of industry trends and best practices, proactively sharing knowledge and insights with your team, the wider CX department and our clients.
* Oversee and manage the work of Content Leads and other UX writers, ensuring high‑quality output that exceeds client expectations and understanding the importance of content and UX writing.
* Provide clear direction and feedback to the team, fostering a collaborative and supportive working environment.
* Implement and maintain consistent brand voice and tone across all content deliverables.
* Develop and strategically direct content calendars, frameworks and workflows, taking responsibility for the timely delivery of all projects within budget.
* Define and track key content performance metrics, using data to inform content optimisation strategies.
* Prepare regular reports for clients and internal stakeholders, highlighting key insights and recommendations.
* Identify and implement opportunities to improve content effectiveness, including SEO optimisation, A/B testing, and user experience enhancements.
* Continuously evaluate and refine content processes and workflows to maximise efficiency and output quality.
Qualifications
Strategic thinker with strong leadership skills, proven experience in content strategy and creation, and a hands‑on approach to managing diverse teams. Excellent written and editing skills across multiple formats and channels, SEO knowledge, and the ability to thrive in fast‑paced environments.
Benefits
Opportunity to work with leading global brands, career development support, inclusive culture, and the chance to make a difference within a world‑leading agency.
Equal Opportunity
WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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