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Social media manager

Glasgow (Glasgow City)
Open Goal
Social media manager
Posted: 25 July
Offer description

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Open Goal is an ambitious, award-winning, multi-platform online sports media company focused on creating and producing high-quality video, podcast and live entertainment content. Our mission is to engage and entertain football fans across the globe, through producing compelling digital content that connects deeply with the football & sports communities all over the world.

As we continue to expand our reach and grow our team, Open Goal is on a clear trajectory to becoming a leading force in the football media industry. We’re building an innovative brand that blends creativity, humour, and authenticity — and we’re looking for passionate individuals to help drive us to the next level.

Job Description

We are seeking a talented and creative Social Media Manager to join our team at Open Goal. You will be responsible for developing and executing social media strategies to enhance our brand presence, increase engagement, and drive traffic to our digital platforms. You will play a key role in managing our social media channels, creating compelling content from our core products, and engaging with our growing audience.

Responsibilities

* Develop and implement comprehensive social media strategies aligned with the company's goals and objectives.
* Plan, execute, and manage social media activity across platforms including Instagram, X, TikTok, Facebook, YouTube, and LinkedIn.
* Create and publish engaging, on-brand content derived from our podcast episodes, video content, and live events.
* Elevate visibility for Open Goal’s partner brands through entertaining, authentic, and impactful social content that resonates with our fans.
* Monitor trends, analytics, and fan feedback to adapt and optimise content strategy.
* Collaborate with content creators, editors, and presenters to develop social-first content.
* Engage with our audience daily by responding to comments, messages, and mentions in a timely and authentic manner.
* Report on performance metrics, growth trends, and key insights, and provide recommendations for strategic and operational development.
* Identify new growth opportunities on emerging platforms or trends relevant to the football and media space.

Requirements

* Proven experience as a Social Media Manager or similar role, ideally in sports, entertainment, or media.
* Strong understanding of major social media platforms and their best practices.
* Excellent copywriting, communication, and storytelling skills.
* Experience with video editing tools (e.g. Adobe Premiere Pro, CapCut, etc.) is a strong plus.
* Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
* Passion for football and a deep understanding of football fan culture.
* Creative mindset with a vision for turning great content into viral moments.

What We Offer

* A unique opportunity to be part of one of the fastest-growing football media brands in the UK.
* A platform to evolve and develop your skillset in an exciting environment involving high-profile sports personnel and brands.
* A competitive salary package with a clear pathway for progression and increased earning potential as you grow within the company

Join us at Open Goal and be part of a dynamic, forward-thinking team committed to delivering top-tier sports content and engaging experiences to our growing audience. This is an exciting time to join our journey and grow your career alongside us. If you're a creative storyteller with a passion for social media and football, we want to hear from you!

To Apply: Email a copy of your CV and Cover Letter to info@open-goal.co.uk


Seniority level

* Seniority level

Entry level


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing and Sales
* Industries

Online Audio and Video Media

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