Job Title: Content Strategist
Location: Bristol
You're reading this ad, so you're ready to outthink. To take your skills, knowledge and experience beyond what you thought possible. And TMP268 is the place to do it.
TMP268 is a creatively strategic marketing agency, home to the Armed Forces Recruitment Service. Protecting the nation begins here.
And what does that mean for you? It means new challenges to rise to. Being encouraged and empowered to outthink at every opportunity. It means creating industry-first solutions, harnessing emerging tech, and realising AI's potential to create human connection. It means feeling valued for everything you bring. And work you can be proud to call your own, whatever your role.
The role
As the Content Strategist you will be responsible for crafting content strategies for the Armed Forces Recruitment Service (AFRS). You'll immerse yourself in both the world of the AFRS and the core target audience (16–24-year-olds), creating core marketing messaging that links the two.
Through building an understanding of the core target audience's consumption habits, you will plan, develop and manage content that resonates. It will inform, create interest and subsequently convert leads into applications for the Armed Forces. You'll ensure that the content serves its defined purpose across the candidate journey, and that it is optimized for various formats and across various channels. It'll be your content strategizing that helps to determine the long-term success of this historic contract.
To secure our positioning as strategic marketing and attraction partner, you'll build and maintain strong relationships with senior stakeholders within the Armed Forces, the Ministry of Defence and other relevant organisations. You'll ensure that the content strategy is understood, endorsed, and effectively implemented. As well as inspiring confidence that we are set to deliver effective, world-class work.
Who we're looking for
You're experienced at content strategy and/or production. This is paired with a deep understanding of B2C and B2B marketing strategies both above and below the line. You've worked on long-term, complex strategies over multiple channels. Content analytical tools, data and cultural insights have all informed and elevated your decision making. With a structured approach to work, you know how to effectively prioritise.
Excellent storytelling, communication and presentation skills are key. You are confident writing for digital channels, as well as editing for clarity and accessibility.
You'll be able to navigate and work effectively across complex matric management structures, as well as work with/influence partner organisations.
Experience of wider talent acquisition and employer brand solutions would be a plus. As would a strong understanding of the digital and business landscape.
It would be preferable if you have agency experience and a degree or equivalent qualification.
What's in it for me?
You're set to gain so much from being part of our team, including:
* Time off to rest or conquer items on the bucket list with 27 days' holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days.
* Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme.
* A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more.
* Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement.
* Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits or grab some great discounts at your local gym.
* Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme.
About us
Based in Bristol, TMP268 is a creatively strategic marketing agency full of curious, connected and clever problem solvers. Our focus is helping brands to grow.
As part of a Serco-led consortium – the Armed Forces Recruitment Service – we also hold the contract to deliver all marketing for British Army, Royal Navy and Royal Air Force recruitment.
TMP268 is part of PeopleScout, one of the leading Recruitment Process Outsourcing providers worldwide and part of the TrueBlue Inc Group.
Click the apply button and start your application today
We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity