Overview
Head of Crypto - Publishing is responsible for development and growth of the agency's publishing brands within a cryptocurrency vertical, with a focus on delivering successful brand and marketing strategies. The ideal candidate will have a deep understanding of the cryptocurrency industry, excellent leadership skills, and a proven track record of developing and executing successful marketing campaigns that drive growth. Manchester / Hybrid - 2 days a week in the office.
Responsibilities
* Develop and implement brand strategies: Define and articulate brand identity, positioning and messaging for existing and new crypto brands. Develop strategies to increase awareness and enhance brand perception within the crypto community and beyond.
* Lead Marketing Campaigns: Plan, execute, and optimise marketing campaigns across various channels, including social media, email, content marketing, and paid advertising. Drive user acquisition, engagement, and retention through innovative marketing initiatives. You will have agency and in house support.
* Content Strategy and Creation: Collaborate with the content team to develop compelling and engaging content that aligns with our brand voice and resonates with our target audience. Ensure consistency and quality across all content channels.
* Community Engagement: Understand where the audience wants to interact, build a presence on these channels and networks. Nurture relationships with the community of readers, subscribers, and followers. Engage with users on social media platforms, forums, and other online communities to foster a sense of belonging and loyalty.
* Partnerships and Sponsorships: Identify and pursue strategic partnerships and sponsorship opportunities to expand reach and influence. Negotiate and manage relationships with external partners, sponsors, and advertisers.
* Team Leadership & Stakeholder Management: Recruit, mentor, and manage an editorial and marketing team. Provide guidance, feedback, and support to help team members achieve their goals and maximise their potential. Manage agency relationships and collaboration with Lifestyle Capabilities.
Requirements
* Minimum university educated (to Bachelors level) in marketing, business management or similar experience
* Minimum 5 years of brand marketing experience, preferably in crypto or fintech
* Deep understanding of cryptocurrency markets, trends and dynamics
* Proven track record developing brands and/or successful marketing strategies
* Budget management experience with strong analytical skills, financial skills and P&L understanding
* Resilient and able to respond under pressure
* Entrepreneurial and able to multi-task and prioritise
* Able to work autonomously & provide independent opinions
Benefits
* 25 days holiday
* Hybrid working
* Private Healthcare
* Medical Insurance
* Reward & Discount Portal
* Extended maternity & paternity leave
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