Location: Borehamwood / Hybrid Contract: Permanent - Full Time – 38.5 hours per week Salary: Competitive, dependent on experience Job Benefits: 33 Days Holiday pro rata inclusive of bank holidays | Pension Contributions | Volunteer Day | Group Life Assurance | Cinema Discounts | Online Shopping Discounts | Cycle to work Scheme | Discounted Gym Membership | Virtual GP | Health & Wellbeing Support 24/7 Helplines with access to trained counsellors for support on Mental Health, Relationships, Work, Stress, Bereavement, Finances, Childcare and much more | Exclusive discounts on our holidays for you, your friends and family | Annual familiarization visit at any of our country houses for you and your family About the Role: HF Holidays is on an exciting journey of growth, expanding group sales across both UK and overseas markets. We’re seeking an experienced and driven Group Sales New Business Development & Team Manager to lead our group sales team and spearhead business development efforts across B2B and direct customer channels. This is a key role that combines business development and team management delivering positive business growth. You’ll be responsible for inspiring and managing our Group Travel Consultants to be their best selves while also identifying and nurturing new group sales opportunities delivering increased business from Groups partners across our range of holidays including our unique UK country houses and international walking holiday portfolio. With a focus on exceeding sales targets, building strong relationships, and driving continuous improvement, you’ll play a crucial role in delivering both customer satisfaction and commercial success. Key Responsibilities Lead, motivate, and support the Group Sales team to achieve sales, conversion, and repeat business targets. Oversee daily operations, guiding the team on workload prioritisation and commercial decision-making. Deliver regular one-to-ones, team meetings, performance reviews, and appraisals. Manage recruitment, onboarding, training, and development of new team members. Ensure the team maintains excellent service standards and a collaborative, high-performance culture. Work alongside the Call Centre Sales Manager to provide effective cover during busy periods. Identify, pursue, and convert new business opportunities across group travel segments. Conduct market research and competitor analysis to inform strategic sales initiatives. Represent HF Holidays at consumer and trade events, exhibitions, and networking forums. Drive increased conversion and repeat business by strengthening client relationships. Manage a portfolio of key group accounts, ensuring consistent, high-quality service and account growth. Provide support and commercial insight during the sales process and throughout the customer journey. Ensure new group clients experience a seamless onboarding and booking process. Align group sales activities with HF Holidays’ wider commercial and operational strategy. Collaborate with internal teams, including Product and Marketing, to influence campaigns, brochures, and offers. Monitor trends in enquiries, bookings, and repeat business to inform decision-making and identify opportunities for growth. Use data and commercial analysis to shape and optimise group sales performance. About You You’re a confident and engaging leader who thrives in a fast-paced, customer-focused sales environment. With a passion for people development and a strong commercial mindset, you’re comfortable balancing performance targets with exceptional service delivery. Essential Skills & Experience Previous experience managing a sales or customer service team, ideally in travel, leisure, or hospitality. Proven success in a business development or key account management role. Strong leadership and coaching skills, with experience of appraisals and performance management. Excellent communication, influencing, and relationship-building abilities. Organised and adaptable, with strong time-management and planning skills. Commercially astute with an analytical approach to sales performance and trends. Proficient in Microsoft Excel and PowerPoint. A genuine passion for travel, especially walking or activity holidays, would be a strong advantage. About HF Holidays: HF Holidays are a B Corp Certified British heritage brand with over 110 years of experience organising walking holidays in the UK, Europe, and beyond. We’ve been leading the way since 1913 and offer over 260 carefully curated guided and self-guided walking tours on six continents and in 40 destinations worldwide. Run as a co-operative, we put people at the heart of everything we do and are proud to be part of a community with a shared passion for the great outdoors. Friendship, fun, fresh air, and the feelgood factor have always been our guiding principles. Our 500-strong team are based remotely, at our Head Office in Hertfordshire and across our 15 country houses located in some of the UK’s best-loved national parks and National Landscapes. Our Application Process: To ensure a fair and unbiased evaluation process, we welcome candidates to submit their CVs without including personal identifying information, such as name, gender, age, race, religion, or any other factors that may reveal their identity. This practice aligns with our commitment to fostering equal opportunities for all applicants. If successful, you will be invited to an online / face-to-face interview. Equity and Diversity: We recruit, employ, train, promote, and compensate individuals based on job-related qualifications and abilities. HF Holiday’s has a longstanding policy of providing a work environment that respects the dignity and worth of each individual and is free from all forms of discrimination; We are an equal opportunity employer and will not discriminate against candidates based on any of the protected characteristics set out under the Equalities Act 2010 or any other characteristic protected by law.