Join apetito UK as a Marketing Manager - Care Homes, leading the marketing strategy in the care homes sector, driving acquisition and retention. The role requires a balance of strategic planning, campaign execution, and people management, with a clear focus on measurable results.
The successful candidate will support apetito’s ambitious growth agenda, driving annual growth from £3m to £5m per year and contributing to the 5X growth ambition for Care Homes by 2030. apetito is the UK’s leading food supplier to the health and social care sectors, serving over 1,300 care homes, healthcare, and education settings.
Key responsibilities include:
* Developing and delivering apetito’s marketing strategy for the care homes sector
* Defining and monitoring KPIs, creating clear ROI and measurement plans for all activities
* Delivering structured campaigns to support lead generation and conversion
* Driving customer loyalty and brand advocacy across the care homes sector
* Leading and developing the marketing team focused on care homes
Essential experience includes:
* Proven experience in B2B marketing management
* Strong strategic and commercial awareness, with experience in both acquisition and retention
* Demonstrated success in CRM and marketing automation (HubSpot experience desirable)
* Excellent project management and organisational skills
* Confident in stakeholder management and cross-functional collaboration
Benefits include a competitive salary, 25 days holiday per year, plus bank holidays, and a discretionary annual bonus scheme. apetito is a family-owned business that takes great pride in being a company that makes a real difference, dedicated to creating outstanding meals and supporting British food and farming.
apetito is an equal opportunities employer and welcomes applications from diverse candidates. The company is committed to making a real difference and building an inclusive workplace where everyone reaches their full potential.
#J-18808-Ljbffr