Job Description The Opportunity: Sitting in the Local Marketing team, the Senior Associate – Media (Programmatic, Paid Social, Gaming & CRM) will be based in the Slough office and report into the Media Manager. This role focuses on planning and optimizing Programmatic, Search, CRM & Conversion campaigns across the brand portfolio in alignment to best practices, is actively involved in every detail of optimizing live campaigns to achieve KPI’s. What we offer: Competitive base salary Annual bonus scheme Pension plan co-funding (up to 10.5% company contribution) Private Healthcare Dental 25 holidays A variety of employee perks and discounts Your tasks: Accountability for planning, delivery and weekly optimization of Programmatic video and display campaigns, Paid Social, Gaming & CRM acquisition & email campaigns via our activation partners, in alignment Playbook Best practices, across the Brand Portfolio, relevant to Mattel target audiences: Drive Programmatic Excellence in display and video against KPIs, with our DSP partner, leveraging data, inventory, and identify newness required to further drive performance. Drive Paid Social & Gaming excellence via our activation partners, ensuring Best In Class - fit for audience and platform, in alignment with playbooks. Deliver Local Email acquisition target with local partners, and optimize for lead quality. Plan UK CRM calendar for Retailer offers, and work with EMEA Digital on pan-EMEA brand led CRM campaigns. Optimise campaign learnings to improve future campaign performance against KPIs including AB testing. Maximize Media ROI by driving rigorous weekly campaign optimization with digital partners against our Digital KPIs via weekly/monthly reporting/ analysis. Work collaboratively with Regional Digital team & UK Local Brand on Programmatic, Social, Gaming & Data led channels. Execute Media innovation and Test & Learn within Programmatic, Paid Social, Gaming & Conversion channels, aligned to strategic pillars. Champion Best in Class Paid Social & Gaming Creative, Fit For Platform - internally with local Brand Managers, regional and global teams for content, and externally with publishers & partners, as required. UK ownership of all Programmatic, Paid Social, Gaming & CRM data within Mattel’s Media Results & Performance platform – Weekly checks to ensure this data is both up-to-date and accurate, and most importantly fully leveraged on a weekly basis. Support the Media Manager on Media Mix Modelling program, and drive implementation of MMM insights into the planning process. Scope to expand responsibilities in the short-medium term.