Main Purpose of the Role
To work closely with the management, sales, and commercial teams to develop and maintain the company’s e-commerce platforms and digital presence. The role involves ensuring the webstore is accurate, compliant, and engaging, while supporting growth through effective content, promotions, and marketing integration.
Key Responsibilities
Webstore & Ecommerce Management
* Play a key role in the ongoing development of our webstore and other ecommerce applications.
* Manage all webstore content, ensuring products, pricing, and promotions are accurate and up to date.
* Undertake page and content updates to maintain a professional and user-friendly experience.
* Upload new product variants and remove discontinued items.
* Maintain and update images of product variants.
* Add and remove items from promotional categories on a weekly basis.
* Apply 301 redirects of old variants to new variants when required.
Marketing & Promotions
* Increase brand awareness and grow online presence through social media.
* Maintain deals and supplier banners on the homepage, updating weekly with relevant links to product variants or categories.
* Highlight opportunities for growth through promotions, campaigns, and new product launches.
Analytics & Compliance
* Monitor website traffic, identify trends, and report findings to management.
* Ensure Google Analytics, Google Tag Manager, and Meta Pixels are integrated for performance tracking (once live on domain).
* Monitor areas of concern and non-compliance, escalating where necessary.
* Identify and resolve errors, liaising with third-party support partners as required.
Customer Experience
* Ensure customer logins are functional and secure.
* Monitor site usability to provide the best customer experience possible.