The Specification Sales Manager is responsible for driving sales growth across the defined region by promoting the full range of commercial washroom solutions. This is a proactive, role focused on winning specifications, influencing key stakeholders, and converting opportunities into long term, successful relationships.
You will operate at the front end of the sales cycle, engaging with specifiers, end users, contractors, merchants, and wholesalers to position us as the preferred partner.
Postcodes covered are SG, LU, AL, CM, CO, SS.
Strategic Objective
A key focus of this role is to actively challenge and change established specification habits within the market, positioning the business as the standard choice for commercial washroom solutions.
Through consistent engagement, education, and specification influence, the role contributes directly to the company’s ambition of achieving market leader status within the UK.
Key Responsibilities
* Drive regional sales performance in line with company targets and growth objectives
* Secure product specifications with architects, consultants, and designers
* Influence decision-makers and challenge traditional product choices to shift specification behaviour
* Build and develop strong relationships with end users, contractors, merchants, and wholesalers
* Track and convert projects from early engagement through to completion
* Deliver engaging CPDs, presentations, and technical consultations
* Actively promote us as the go-to solution for commercial washrooms
* Maintain a strong and visible pipeline using CRM tools
* Monitor competitor activity and identify new business opportunities
* Plan and deliver engaging, high-impact specification events that inspire specifiers, showcase solutions, and influence product selection
Key Skills & Experience
* Proven track record in specification sales is an advantage
* Strong understanding of the project lifecycle and route to market
* Ability to influence and win business across complex sales cycles
* Commercially driven with strong negotiation and closing skills
* Excellent presentation and communication abilities
* Highly organised with effective territory management skills
* Experience using CRM systems and sales reporting tools
Must live on the patch of postcodes
Personal Attributes
* Highly motivated with a strong drive to win and succeed
* Confident, credible, and professional in all customer interactions
* Resilient and competitive with a proactive mindsetStrong relationship builder with a consultative sales approach
Job Closes 29 May 2026
Benefits
* Hybrid company car
* 25 days Annual Leave + seniority days
* High quality induction plan and training program
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