Field Marketing Manager | Growth Marketing | Hybrid
RLDatix (RLD) is on a mission to help raise the standard of care…everywhere. Trusted by over 10,000 healthcare organisations around the world, our solutions help improve health and care. Our applications ensure that patients receive the best and safest care while supporting the providers who deliver it.
Joining TeamRLD means being part of a global effort of over 2,000 team members in making a difference in healthcare…every day.
We’re searching for a Stoke-on-Trent-based Field Marketing Manager to join our Growth Marketing team, so that we can drive targeted campaigns that support sales and generate pipeline across the UK and Ireland. The Field Marketing Manager will lead integrated campaigns and event strategies to support customer acquisition, cross-sell, upsell, and engagement.
How You’ll Spend Your Time
1.
* Deliver integrated campaigns across digital and events to generate pipeline and support sales goals
* Collaborate with sales to ensure campaigns meet their needs and drive measurable outcomes
* Manage budgets and campaign pacing to maximise ROI across growth activities
* Optimise the marketing funnel by identifying friction points and improving conversion
* Implement account-based marketing and lifecycle tactics to increase engagement and customer value
What Kind of Things We’re Most Interested in You Having
* 3+ years’ experience in growth, demand or campaign marketing roles
* Proven success in running acquisition, cross-sell, upsell and retention campaigns
* Ideally, experience in the health and care sector
* Analytical mindset with fluency in metrics, attribution, and optimisation
* Ability to commute to Stoke-on-Trent twice a month and attend events when required across the UK
* Genuine interest in improving health and care through innovative marketing
* A knack for working collaboratively with sales and cross-functional teams
Job Description: Field Marketing Manager
Location: [Stoke-on-Trent]
Reports to: Growth Marketing Director
About the Role
Do you thrive on delivering integrated marketing and working alongside sales to make sure the campaigns drive demand? Are you comfortable creating campaign messages and developing integrated tactics across events and digital to help engage targets and develop pipeline?
We are looking for a Field Marketing Manager who thrives on delivering marketing outcomes, not just marketing campaigns. You’ll be purpose driven and care about our mission to raise the standard of care across the markets we serve in UK and Ireland. We are a fast moving and ambitious team, market leaders in our field and steeped in the markets we serve, but don’t let the strength of our large customer base fool you, we are all about doing more and all about making things happen. You’ll be the link between marketing and sales bringing campaigns to life, driving customer acquisition, cross selling, up selling and customer engagement.
You will love data, and use it to not only drive impact but also help sales see opportunity and value. Creative and innovative, you act fast but also play the long game, planning and delivering targeted multi-channel activity that nurtures your targets so they build confidence to say yes.
What You’ll Do
* Bring the Growth Engine to life
o Build and deliver integrated campaigns that deliver pipeline with the target organisations and people
o Connect the dots between sales and marketing ensuring that campaigns meet the needs of sales teams
o Manage budgets, pacing, and ROI across all growth activities.
* Creative and Data Driven Campaign Marketeer
o Build pipeline through integrated activity, from digital to events. You will be unafraid to launch quick tests, analyse outcomes, and double down on what works
o Maintain dashboards and reporting so everyone knows what’s moving the needle. Use these to help decision making from annual planning to daily operational delivery
* Optimise the Funnel
o Partner with solution marketing, product and sales to identify friction points and improve conversion
o Implement lifecycle marketing tactics to increase engagement, repeat use, and lifetime value
o Use segmentation and personalisation to deliver targeted campaigns that resonate, including laser focused account based marketing elegantly executed alongside sales and field marketing
What You Bring
* 3+ years in growth, demand or campaign marketing roles.
* Experience running high-velocity acquisition, cross sell, upsell and retention campaigns.
* Ideally experience delivering into the health and care sector in the UK and Ireland
* Analytical mindset. Fluent in metrics, attribution, and optimisation.
* Embrace tech, including AI, to expediate creation and delivery and ensure better results
* Comfort balancing planning with rolling up your sleeves to get campaigns out the door.
Who You Are
* Operator at heart. You like to see plans turn into action quickly.
* Biased toward speed, iteration, and measurable outcomes.
* Data driven but not afraid to test creative, unconventional ideas.
* Energised by ambitious targets and building things that last.
* A collaborator, you know get sales and respect their expertise. You are unafraid to be the marketing expert and work as one to a measurable outcome
* Empathic. You are tech savvy, stay updated and know all the marketing tricks, but you still know that understanding personas, markets and customers is the key to stand out
What We Offer
* Competitive pay and bonus.
* To be part of something unique and generational. Helping shape our growth as we launch AI and data innovations into a dynamic and rapidly changing health and care markets
* A chance to build a new team and be part of bigger transformation in a business that is determined to make a difference to health and care
* A culture that rewards ownership, creativity, and getting things done.