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Brand manager - fmcg, lifestyle, sports

Watford
SC4 Recruitment Limited
Brand manager
Posted: 28 June
Offer description

Brand Manager | Hertfordshire | Office Based

£45,000–£50,000 | Full-Time


We're seeking a creative, commercially minded Brand Manager to lead campaigns, elevate storytelling, and increase brand relevance globally. This is more than a marketing role. It's an opportunity to reimagine a legacy brand for a younger, more lifestyle-focused audience — and take ownership of campaigns across social, retail, content, partnerships, and product launches.

What You’ll Do

* Lead the strategy and execution of multi-channel brand campaigns
* Own the brand calendar across launches, evergreen stories, and cultural moments
* Collaborate with athletes, influencers, and partners to amplify our voice
* Brief and manage content production (internal & external)
* Work closely with sales and product teams to bring innovation to life
* Define and evolve our brand identity, tone of voice, and visual direction
* Use insights and data to shape messaging and creative decisions
* Embrace generative AI to speed up smart content creation

You’ll Need

* 4+ years of brand marketing experience (sport, lifestyle, fashion, FMCG)
* Strong creative instinct paired with commercial savvy
* A track record of running impactful brand or product campaigns
* Familiarity with social media trends and content creation workflows
* Experience working with athletes, creators, or ambassadors

What’s in it for you

* Work with a heritage British brand with a global footprint (100+ countries)
* Be part of a passionate team shaping the next generation of this brand
* Lead high-impact campaigns with full creative control
* Enjoy a fast-paced, collaborative and “can-do” culture
* Get hands-on with product, content, and global brand activations

Commutable from North London, Essex, Hertfordshire and surrounding areas.

Interested? Apply now with your CV and a short note about your favourite campaign you’ve worked on — or share your portfolio/examples. We’re excited to meet the next creative force behind this exciting brand! Don't delay, we're shortlisting NOW!!

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