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Growth marketing manager (crm)

West Bromwich
Propel
Marketing manager
Posted: 8 May
Offer description

Head of Growth Marketing | £90–£110k + Bonus | Hybrid (1 day/week in office or 2 day fortnightly)
We’re working with a mission-led, high-trust consumer brand that’s entering a bold new phase of transformation. With a loyal customer base and a strong heritage, they’re now investing heavily in data, digital, and scalable growth strategies.

The business is shifting away from traditional, manual routes to market and moving toward a more strategic, performance-driven model. Under new leadership, they’re focused on building a high-performing marketing function that delivers measurable impact.
They’re now hiring a Head of Growth Marketing to take full ownership of customer acquisition across all digital channels.

Why this role stands out:
True influence : This isn’t just about execution—you’ll help build the growth engine from the ground up, with visibility at the highest levels of the business.
Performance-first : You’ll take full ownership of lead generation across paid media, SEO, partnerships, and affiliates—tracking CAC, CPL, and ROI every step of the way.
Team leadership : Lead a high-performing team of seven channel specialists and an SEO Manager, with responsibility across multiple audience segments.
Agency management : Oversee key external partners, particularly media buying agencies, to ensure best-in-class campaign delivery.
Full-funnel ownership : Optimise performance across the entire customer journey, from awareness through to conversion—improving each stage of the funnel.
Analytics and experimentation : Use data to refine performance and build a strong test-and-learn culture across the team.

What they’re looking for:
~10+ years in digital or growth marketing—ideally within a regulated or high-trust industry (e.g., SaaS, EdTech, utilities, health, financial services or consumer services)
~ Deep experience across paid performance channels (Google Ads, Meta, LinkedIn, SEO)
~ Strong analytical mindset—comfortable using GA4, Looker, Tableau, etc., to drive decisions
~ Experience collaborating cross-functionally with sales, product, and commercial teams
~ Proven track record of delivering pipeline and revenue growth through digital marketing


This role reports into a forward-thinking VP of Marketing who is building a function focused on empowerment, creativity, and impact. You’ll be part of a growing, low-ego team that values experimentation, accountability, and doing great work.

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