Location: Wirral (UK-wide travel)
Overview
Willcox Matthews are exclusively retained by a well-established, healthcare technology manufacturer as they look to strengthen their commercial team with the appointment of a Head of Commercial Growth.
The business delivers clinical technology solutions into hospitals, supporting frontline staff with tools that improve efficiency, workflow and patient care - including mobile workstations, mounting systems and point-of-care IT solutions.
This is a key, high-priority hire and a critical appointment for the next phase of the company’s growth. This role sits between a hands‑on sales leader and a strategic commercial driver - ideal for someone stepping up from Sales Manager/Senior Sales Manager level or already operating at National level.
The Opportunity
The company has a strong reputation, established NHS relationships, and a credible product portfolio. The next phase of growth requires:
Greater consistency in sales execution
Improved pipeline quality and forecasting
Stronger leadership and coaching across the sales team
A more structured and disciplined commercial approach
Key Responsibilities
Drive revenue growth across NHS and private healthcare accounts
Lead from the front in key accounts and strategic opportunities
Improve pipeline visibility, forecasting accuracy and deal conversion
Team Development
Coach, mentor and develop a team of sales professionals
Support the progression of high-potential individuals
Build a high-performance, accountable sales culture
Commercial Execution
Implement structured sales processes and cadence
Improve pricing discipline and margin performance
Ensure consistency in approach across regions
Build strong relationships with clinicians, procurement and stakeholders
Support product positioning and market development
Identify new business opportunities and growth areas
What Success Looks Like
Increased adoption of solutions across NHS and private healthcare customers
Improved pipeline visibility and forecasting accuracy
Stronger sales team capability and consistency
Growth in both new business and existing accounts
Candidate Profile
Proven track record in healthcare, MedTech, or healthcare IT sales
Experience managing or mentoring sales teams
Strong understanding of NHS structures, procurement and stakeholder engagement
Ability to sell solutions (not just products) into complex environments
Comfortable engaging with clinicians, procurement and operational stakeholders
Likely background: Regional Sales Manager, Senior Sales Manager or National Sales Manager
Why Apply?
Opportunity to step into a visible, high-impact leadership role
Join a business with strong foundations and clear growth plans
Genuine ability to shape the sales function and team
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