About Tops PizzaTops Pizza is one of the UK's leading and fastest-growing Quick Service Restaurant (QSR) brands, with over 85 branches nationwide and ambitious plans to triple our estate size in the next 3 years.
We are seeking a Digital Marketing Specialist with proven experience in QSR, retail, or franchise marketing. This role is not for beginners — we need someone who has been in this space before, understands the pace and pressure of multi-site operations, and is ready to work hard and smart to help us grow into a national powerhouse brand.Key ResponsibilitiesDigital Marketing Strategy & Execution
* Lead and execute end-to-end digital campaigns to drive online orders, sales, and customer loyalty.
* Plan, manage, and optimise performance marketing (Google Ads, Meta Ads, TikTok, SEO, PPC).
* Ensure digital activity aligns with Tops Pizza's growth targets and brand identity.
Franchise Marketing Support
* Develop and deliver scalable local marketing campaigns for 85+ stores in the future.
* Support franchisees in executing local digital advertising that drives results.
* Monitor, analyse, and ensure consistent brand presence across all locations.
Social Media & Content
* Own our social media strategy, creating engaging, customer-focused campaigns.
* Drive engagement through promotions, seasonal campaigns, and creative storytelling.
* Manage content calendars and ensure consistency across national and local channels.
Website & Digital Platforms
* Partner with web developers to improve website performance, online ordering, and customer experience.
* Support the rollout of digital loyalty schemes, CRM, and app-based initiatives.
* Monitor and improve online conversion rates.
Analytics & Reporting
* Analyse campaign performance using Google Analytics, Meta Business Suite, and other tools.
* Provide regular insights to senior management, using data to drive ROI and continuous improvement.
What We're Looking For
* Proven experience in QSR, retail, or franchise digital marketing — this is essential.
* Strong background in performance marketing (PPC, paid social, SEO, Google Ads, TikTok, Meta Ads).
* Hands-on with Google Analytics, SEO tools, and campaign optimisation.
* Excellent communication skills; able to work with both head office teams and franchise owners.
* Hardworking, adaptable, and willing to go above and beyond — this role is fast-paced and high-pressure.
* Highly organised, creative, and results-driven.
Career GrowthWith our ambitious expansion, this role offers clear progression into Digital Marketing Manager or Head of Marketing. The right candidate will grow alongside the brand, eventually leading a team and shaping the entire marketing strategy for Tops Pizza.What We Offer
* Competitive salary (based on experience).
* The chance to own the digital marketing function in a fast-growing QSR brand.
* Opportunity to work directly with senior leadership and make a visible impact.
* A dynamic, challenging environment where hard work and results are recognised.
* Clear career progression into marketing leadership roles.
This is not a 9–5 desk job. We need someone ambitious, proactive, and hardworking — a marketer who thrives in a fast-moving, franchise-driven business and wants to help build one of the UK's most exciting QSR brands.
Job Type: Full-time
Pay: £30,000.00-£45,000.00 per year
Work Location: In person