Role Description: dress-for-less German Marketing Lead
Business Unit: Marketing
Reports to: CMO
THE COMPANY
LRG Online Ltd is a globally unique Marketplace Business running Trading Platforms based in the UK, Germany, The Netherlands/ Belgium, Sweden and Spain, specifically built for Fashion, Sportswear, Homeware (Soft) & Beauty at affordable prices through a market-leading all-new digital Outlet proposition.
Brands & Full-price Retailers often see third-party clearance as a necessary evil. Aside from the limited amount of clearance on their own channels, clearance is typically viewed as a negative thing; eroding margins, undermining brand equity and damaging to full-price sales. Additionally, clearance through third parties can be seen as brand erosive.
Serial Retail entrepreneurs Chris Griffin and Matt Purt acquired Secret Sales in March 2020, moving the business from a UK-only antiquated members-only flash sales site to a dedicated marketplace. Products are displayed with complementary brand adjacencies, away from cluttered listings associated with traditional marketplaces creating a technology and marketing-led proposition that acts as an efficient extension of a fashion brands e-commerce operation. At this time they also set up LRG Online Ltd as the Parent Company, to then drive International Growth and expansions through Acquisition.
As part of this International growth project, LRG Online Ltd acquired the German based DressforLess ( Business and Launched in March 2024. Since then and as we annualise the German market site, the DressforLess platform now drives over 23% of Total LRG Online Ltd Sales and 32% of what The UK market drives annually.
This is a full time position for an experienced performance marketer to join the team as our German Marketing lead for
Responsibilities:
* Reporting directly into the CMO, responsible for both the strategy and execution of all performance marketing channels within the German market.
* Working along side the VP's of other marketing channels, specifically the Digital Media, CRM & Affiliates leads to drive forward best in market approach for customer acquisition and retention for the market.
* The position is a hands on role with no line management. Whilst it is a more senior role within the department, it is a hands on position responsible for the execution of all channels.
* Management of all Affiliate partnerships, building out localised offer and promotional calendars and balancing the account management of key existing partners with the recruitment of new publishers onto the program
* Ownership of the email calendar and email builds / send with support from the VP of CRM.
* Consistently find new marketing channels for growth with an initial focus on building out the German micro and customer influencer strategy for the business.
* Ownership of the markets SEO strategy, aligning with the relevant marketing, ecommerce and technology teams to ensure the sites volume of indexed pages and there rankings continue to improve.
* Support the wider Digital function in providing a solid understanding of the German customer for the sector, helping drive forward wider customer insights and behavioural trends to improve the overall business operations.
* Setup and distribute reporting around the performance of all marketing channels for the market, taking ownership of key actionable insights to drive forward the business.
* Manage project deliverables and deadlines to ensure that all agreed marketing project work for the market is delivered on time for the business.
Skills and Qualifications:
* Minimum 5 years experience within retail.
* Ability to contextuality shift between hands on execution and high-level strategy work
* Strong technical proficiency across PPC, SEO, Affiliates and CRM
* Understanding of the German influencer space and how to operate on a low CAC model is preferred
* Strong analytical skillset and ability to manage large data sets
* Effective leadership and communication skills are essential.
Salary / Rates are subject to experience and will be discussed post screening in interview stage 1.