About The Role Senior Strategist – Supporter Journeys
Location: London, Hybrid/Remote
Salary: Circa £, per annum based on hours per weekContract: month maternity cover[A department-level restructure is currently underway so some changes to role profile/ways of working may occur throughout the contract period]
Could you be the person to revolutionise our supporter journeys?
Come and join us on a bold journey of change as we embed our new supporter segmentation and broaden our scope for supporter journeys. Reporting to the Head of Engagement & Loyalty, you will lead through change to embed our new supporter segmentation. You'll also take responsibility for maintaining, adapting and monitoring its success.
As part of the newly formed Engagement & Loyalty function, this senior role is responsible for transforming how we engage with supporters and customers. You will lead the design and delivery of our journeys infrastructure that enables our team to deliver inspiring communications to hundreds of thousands of BRC supporters and customers.
Do you love using creativity and data to solve problems? Do you have a passion for delivering world class supporter experience through inspiring and engaging journeys? This could be the role for you!
Wondering about a day in the life of a Senior Strategist? You'll be:
1. Preparing for and leading a workshop with a team of cross-functional colleagues to evolve our supporter journey programme
2. Collaborating with CRM colleagues to develop and embed our supporter segmentation
3. Meeting with Engagement & Loyalty senior managers to identify requirements for supporter journey planning and delivery
4. Preparing/delivering training for colleagues in how to use the new supporter segmentation across multiple channels and products
5. Review results reports for segment performance and share with Mass FR teams
6. Brief in new segmentation reports in collaboration with Data team
7. Collaborate on planning, creating supporter engagement strategies which inform audience-first planning
8. Create communications calendar outline with input from Mass FR managers
What will you need to be a successful Senior Strategist?
9. A thorough understanding of journey design and of what drives supporter/customer loyalty
10. Working knowledge of different audience insight, testing and segmentation methodologies and techniques
11. Proven skills in how to use/implement complex customer/supporter segmentations to ensure they meet business needs
12. A thorough understanding of the different fundraising acquisition and retention channels and methodologies (including direct and digital marketing)
13. Significant experience of designing successful audience-focussed journeys/engagement programmes across a mix of channels and techniques
14. Proven experience in managing/utilising a customer/supporter segmentation
15. Working experience of using audience data and insight to drive decision making
16. Wide-ranging experience in presenting to and collaborating with a range of senior and junior stakeholders
Interested? the closing date for applications is on the th May
In return for your commitment and expertise, what will you get?
17. Holidays: days annual leave (including bank holidays) + option to buy extra days (pro rata for part time).
18. Pension scheme: Up to % contributory pension.
19. Flexible working: We do our best to accommodate your preferred work style.
20. Learning & Development: Wide range of career opportunities + comprehensive learning.
21. Discounts: Access to Blue Light Discount Card and employee benefits platform.
22. Wellbeing Assistance: Access to mental health and wellbeing assistance.
23. Team Working: Champion our mission in a collaborative team.
24. CycleWork: Lease a bicycle through the scheme.
25. Season ticket loan: Interest-free loan for commuting expenses.
At The British Red Cross, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff and volunteers. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. We do this through regular data reporting, and the support of our internal Race and Equality Network (REEN), LGBT+ Network, our Disability and Wellness Network (DAWN), Gender Network, Carers Network and Youth Network.
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