This role is hybrid, based in Weybridge, UK.
Journey with us!
Combine your career goals and sense of adventure by joining our dynamic team of Trade Marketing Executives. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
About Us
Royal Caribbean Group is the world’s largest cruise line. It couldn’t be a more exciting time to join a global business that is blazing a trail in the travel industry right now.
At Royal Caribbean Group we never rest on our laurels; we constantly strive to improve our work and be at the forefront of the industry. The work that we do is exciting, challenging, and innovative. We are passionate, we are innovative, and we are unstoppable.
The Role
To support the Trade Marketing Manager with the implementation of a comprehensive and innovative online and offline trade marketing plan for Celebrity Cruises.
Providing trade partners and sales teams across UK/I and EMEA with the campaign and trade marketing tools needed to drive engagement and the Celebrity Cruises business.
Responsible for the day-to-day execution of trade marketing activities including communications, impactful collateral, trade press, POS tools, incentives, offers and campaign information.
Essential Duties and Responsibilities
1. Responsible for build and delivery of trade email communications, gathering relevant content for emails ensuring seamless journey through landing pages and click through content.
2. To execute and deliver the assets and materials to support the trade media strategy, liaising with agencies/internal teams to brief and deliver artwork for digital, press ads, sponsored editorial features, competitions, and partnership activity
3. Execute the Trade Engagement, Incentives, and loyalty campaign plans, briefing and delivering assets and collateral across print and digital, to support and drive the campaigns ensuring maximum engagement
4. Daily management of assigned Trade Facebook channels, delivering on the social media strategy with responsibility for gathering and producing relevant and engaging content.
5. Responsible for weekly reporting, insights, and providing recommendations for continuous improvement
6. Provide campaign and marketing support for key accounts with relevant brand and product content and dedicated reviews/approvals of co-op executions and marketing approvals
7. Work within CMS platform to manage content within our Trade portals including campaign information and company news
8. Provide budget and administrative support to the Trade Marketing Manager, raising purchase orders and processing invoices, ensuring financial administration is completed accurately and within deadlines
9. Support with the ordering, distribution and fulfilment of brochures and branded merchandise across all markets
10. Work alongside our Trade Training Manager to support with the set up and management of online webinars, proofing materials and promotion of training activities to the trade community
11. To work with the Trade Marketing Manager and Brand Executives to ensure that all trade communications are consistent and achieve cut through
12. Assist with trade events, webinars and media engagements as required - Some evening / weekend work may be required for events or launch activity, with appropriate time in lieu in line with policy
Qualifications / Skills
13. Minimum 2 years’ marketing experience (B2B marketing would be an advantage)
14. CRM experience (essential)
15. Experience working within travel, cruise or leisure industry (preferred)
16. European language skills (preferred but not essential)
17. Proficiency in Excel, PowerPoint and Word
18. Highly organised and with strong attention to detail and the ability to manage multiple tasks
19. Proactive, highly motivated and enthusiastic with a ‘can do’ attitude
20. Creative mindset with strong visual and design awareness
21. Excellent interpersonal and communication skills with confidence in partner and stakeholder engagement
22. Calm under pressure and able to meet tight deadlines
23. Flexible working hours and travel