• Hybrid / London/Hertfordshire | Flexible hours
Our client is a fast-growing consumer brand with a passionate customer base and a strong presence in the pet wellness space. Due to maternity leave, they are seeking an experienced Social Media Manager to lead and elevate their organic social strategy across key platforms. This is an opportunity to shape how a well-loved brand shows up online, combining strategic oversight with hands‑on delivery in a flexible, supportive environment.
The Social Media Manager will take ownership of the organic roadmap, channel performance and community health, ensuring a consistent, engaging brand voice across Instagram, TikTok, Facebook, YouTube Shorts and emerging platforms.
The Social Media Manager will:
* Own and evolve the organic social strategy aligned to campaigns and brand priorities
* Define channel roles, content pillars and tone of voice guidelines
* Lead the end‑to‑end content calendar from idea to publication
* Direct creators and freelancers to deliver platform‑native content
* Set quarterly objectives and translate them into clear execution plans
The role requires:
* Proven experience managing organic social channels for a consumer brand
* Strong copywriting across captions, scripts and community engagement
* Expertise in Instagram and TikTok best practice and editing standards
* Experience briefing creators and managing content calendars
* Confidence using social scheduling and analytics tools
Benefits & What You’ll Gain
* Flexible 30‑hour week with hybrid or remote working
* High ownership and autonomy within the marketing team
* Opportunity to shape community voice and engagement strategy
* Exposure to cross‑functional collaboration in a regulated category
* The chance to lead and develop a Social Media Executive
The Social Media Manager will also oversee community management standards, build a repeatable UGC pipeline and establish a clear reporting rhythm that turns data into action. You will ensure brand voice remains consistent, human and distinctive across every channel while driving measurable growth in reach, engagement and community sentiment.
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
Apply now to take your career to the next level with a pioneering company.
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