BPP, part of the Lyceum Education Group are looking for a Head of Product Marketing who defines how our products stand out and succeed.
What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!
What you’ll be doing
Own the product portfolio positioning.
* Define differentiated product positioning and messaging frameworks that resonate with our varied target audiences.
* Develop compelling value propositions that articulate customer benefits and commercial impact.
* Ensure consistency of product narrative across all channels, regions, and customer touchpoints.
Lead with insight.
* Own and direct primary and secondary research projects - validating customer needs, sizing market potential, and shaping future offerings with insight‑driven recommendations.
* Conduct ongoing market, competitor, and category analysis to identify opportunities, threats, and emerging trends.
* Gather and synthesise customer insights and feedback to inform product strategy, messaging, and roadmap decisions.
* Translate complex market data into clear, actionable recommendations for senior stakeholders.
Shape and execute GTM strategy.
* Lead the global go‑to‑market strategy for new product launches, feature releases, and strategic initiatives.
* Partner with product, category marketing, brand, and regional teams to orchestrate integrated launch plans.
* Own launch readiness, ensuring alignment across sales, marketing, operations, and customer‑facing teams.
* Create high‑quality sales enablement materials including pitch decks, battlecards, product guides, and training content.
* Equip sales teams with the tools, messaging, and competitive insights needed to drive adoption and revenue.
* Support ongoing sales training and knowledge‑sharing to maintain product expertise across the organisation.
Forecasting & Reporting.
* Provide accurate product sales forecasts and insights, tracking KPIs and refining strategies as needed.
Champion strategic pricing.
* Leverage market research to inform pricing strategies and develop offerings that appeal across segments, driving both simplicity and value.
Leadership and influence
* Champion a product‑marketing mindset across the organisation by embedding customer insight, competitive awareness, and value‑led storytelling into how teams think, plan, and execute.
* Lead a team of product marketing professionals
Skills, experience & qualifications required - Essential
* Proven senior experience in product marketing, preferably in B2B or retail/e-commerce sectors.
* Experience of building or elevating product‑marketing capability, whether through frameworks, training, or embedding a customer‑centric, insight‑driven mindset across teams.
* Practical, demonstrable experience in using AI-enabled tools or processes to improve marketing effectiveness and efficiency
* Strong analytical skills and experience with data‑driven decision‑making.
* A strategic approach to GTM planning with strong stakeholder engagement skills.
* Expertise in positioning, pricing strategy, and competitive differentiation.
* Exceptional communication skills and storytelling ability.
As a Disability Confident employer, BPP is committed to providing reasonable adjustments throughout the interview process. Candidates are encouraged to share any adjustment requirements ahead of interview so these can be considered and accommodated.
BPP part of Lyceum Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP safer recruitment practices
BPP part of Lyceum Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.
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