About Us
Well-established and thriving hotel group, in the heart of the Lake District, renowned for delivering exceptional guest experiences in one of the UK’s most beautiful regions. As we continue to grow, we are looking for a creative and driven Digital Marketing Executive to join our team and help elevate our online presence and customer engagement.
Role Overview
As the Digital Marketing Executive, you will take ownership of all digital marketing activity across our two hotel brands. From managing CRM campaigns to maintaining our websites and leading our social media strategy, you will play a key role in driving direct bookings, guest retention, and brand visibility. This will be a hybrid role based between Newby Bridge and Ambleside.
Key Responsibilities
Email Marketing & CRM Management
* Plan, create, and execute email marketing campaigns to drive engagement and bookings.
* Manage and maintain the CRM database, ensuring accurate segmentation and GDPR compliance.
* Analyse campaign performance and provide actionable insights.
Social Media Management
* Develop and implement a social media calendar across multiple platforms (Instagram, Facebook, TikTok, etc.).
* Create compelling content (visual and written) tailored to our audiences.
* Monitor performance and engagement, responding to messages and comments in a timely manner.
Website Maintenance & Content Management
* Keep both hotel websites up-to-date with new offers, blog content, and events.
* Ensure websites are optimised for SEO and user experience.
* Liaise with third-party developers or platforms as needed for website improvements.
Analytics & Reporting
* Track digital campaign performance using tools such as Google Analytics and Meta Business Suite.
* Produce monthly reports on KPIs, offering recommendations for improvement.
* Respond to online Reviews
Requirements
* Proven experience in a similar digital marketing role.
* Strong knowledge of email marketing platforms (e.g. Mailchimp, Dotdigital, or similar).
* Experience using and managing CRM systems.
* Confident in using CMS platforms such as WordPress.
* Hands-on experience with social media marketing and content creation.
* Strong writing and communication skills.
* Basic understanding of SEO and website analytics.
* Ability to manage multiple projects and work independently.
Desirable
* Hospitality or tourism marketing experience.
* Graphic design or video editing skills (e.g. Canva, Adobe Suite).
* Photography/videography experience
What We Offer
* Share of monthly tips (circa £1 per hour worked)
* Extra Holiday Days for each years service (max 33 days)
* Employee Assistance Programme – Hospitality Action
* Discounted Bed & Breakfast stays at hotels within the group (£25 per night)
* Discounted F&B (Food 35% & Beverage 50% - when eating) when staying at a Classic Lodges Hotel
* Access to training course and apprenticeships
* Annual Long Service, Employee of the Quarter & Special Awards
* Annual Long Service Dinner (for those with 5+ years service)
* Group Annual Awards Dinner, Harrogate
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