LeMieux is the UK’s fastest-growing equestrian and lifestyle brand, with a global community and big ambitions. Our success is driven by talented people who share our passion for innovation, collaboration, and excellence. We have an exciting opportunity for a Social, Content and Community Lead to work alongside our Creative and Marketing team.
We are looking for someone who lives and breathes social, platforms, trends and community. This role is all about driving engagement, reaching new audiences and keeping the brand highly relevant for an engaged and passionate equestrian following. You’ll lead proactive and reactive content concepts, manage posting and conversations across channels (including our forthcoming app) and bring influencer relationships to life.
What You'll Do:
Social-first strategy and execution
* Design and deliver social-first campaigns that prioritise engagement, reach and relevance across all platforms
* Lead on all LeMieux social platforms: Instagram, Facebook, TikTok, along with YouTube
* Plan campaigns in line with our overall campaign and comms plan, carefully considering customer types and seasonal nuance
Trend hunting and platform relevance
* Monitor social trends and platform changes to keep content fresh, timely and optimised for each platform
* Live and breathe social for the brand and proactively drive development of each platform through understanding
* Develop platforms in line with updates and norms, and suggest new platforms where relevant
Content ideation (proactive and reactive)
* Generate creative concepts that take advantage of trending moments and brand stories, balancing long term planning with agile real time content
* Be a key player in our in-house team of creatives and marketers, helping to generate impactful and engaging content to a high standard and at serious volume
Content briefing and management
* Write clear and detailed content briefs, collaborate effectively with creative and marketing teams
* Where necessary, help to oversee content production from brief
Content posting and platform optimisation
* Schedule and post content at the right time and in the right format, following best practice for each platform
* Utilise Hootsuite to plan and schedule content and build insights
Community management (social and app)
* Act as the brand voice across social channels and within the LeMieux app. Moderate conversations, engage existing moderators, respond to feedback, nurture community sentiment and take action on brand relevant opportunities
Influencer discovery and coordination
* Identify new, potential influencers and ideas around them, working with relevant team stakeholders, and support behind the scenes on shoots, collaborate on influencer content and help coordinate influencer activity
Analytics and performance reporting
* Track engagement, reach, sentiment and community growth
* Provide insights that lead to actionable improvements
What You'll Bring:
* Proven background in social media, content and / or community management with a track record of success in driving engagement
* Strong understanding of multiple social platforms, their features, trends and audience behaviours with the ability to adapt across changing platforms
* Specific experience and understanding of Meta platforms and TikTok
* Experience working on content creation with in-house or agency partners to generate high volume of idea and content
* Creative and reactive content creation with strong idea generation for both evergreen and trending content
* Ability to develop clear briefs and work effectively with creative, influencer and cross functional teams such as Customer Services, Product and more
* Excellent interpersonal skills with empathy, tone alignment and emotional intelligence to manage community sentiment
* Comfortable using social analytics tools, preferably Hootsuite or similar, to interpret data and make decisions that improve results
* Clear, engaging and brand aligned written communication for social captions, community replies and briefs
* Able to balance scheduled social plans with fast moving, real-time responses and new content ideas and generation
* Equestrian experience or exposure – not essential but highly advantageous
* Familiarity with community or app-based engagement platforms and/or loyalty schemes
* Previous experience supporting behind the scenes on shoots or influencer content production
* This role is for an experienced, passionate social aficionado, who is equal parts creative, strategist, community builder and performance driver. You’ll be adept at balancing planned campaigns with timely, relevant engagement, helping to brief and deliver content that resonates and a community that thrives.
Life at LeMieux
At LeMieux, we’re all equestrians, whether we ride or not. Hard graft is part and parcel of life with horses, and this ethos drives everything we do. If you share our energy, grit, determination, and passion to get things done, you’ll fit right in.
We’re growing fast. Are you motivated by new experiences, ready to try new things and excited by change?
We’re looking for exceptional people with diverse talents who are ready to immerse themselves in our unique world. You’ll need to chase innovation, trade in ideas, be exacting about detail, share your journey, and obsess about inspiring our global community of riders and their horses.
Benefits
From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. Benefits vary by role, but you can expect:
* Company pension
* Free on-site parking and car charging
* Casual attire
* Generous holiday allowance
* Health & Wellbeing app
* Staff discount
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