UK Homeware brand, Abigail Ahern, is looking for an Ecommerce manager to lead and execute their online sales strategy and the performance of Driven by hitting ambitious sales targets, and creating a seamless online buying journey, you'll have experience working across fast-growing DTC online retail platforms. With a data-first approach, the right candidate will be a whiz in the wonders of Shopify, with a finger on the pulse when it comes to the latest developments in web design, UX, CRO, SEO and online retail initiatives. From overseeing e-commerce operations to driving innovation, your main goal will be elevating our website to a best-in-class brand and retail platform. Nimble, fast-paced, and engaged team player, you'll be a dynamic force in our mission to encourage everyone to decorate differently.
Responsibilities:
* Manage all online activity to drive online retail sales
* Optimise website functionality and user experience to increase conversion rates
* Develop and Implement testing and optimisation roadmaps aimed at uplifting vital ecom metrics (CTR, CVR, AOV, ATB, BTO, page speed etc).
* Lead and execute the onsite SEO strategy to increase organic traffic to the site and improve rankings.
* Own and optimise online product representation
* Develop online merchandising using segmentation targeting tools such as Nosto.
* Collaborate with the Head of Marketing on sales strategy, digital marketing, and customer acquisition initiatives.
* Work closely with Marketing & Operations to build a slick and effective omnichannel experience.
* Lead special projects
* Monitor and report on growth KPIs, providing data-backed insights and proposals.
* Manage, train and develop the ecommerce assistant and online customer service representative.
* Stay ahead of the curve by keeping well informed of developments and opportunities (i.e platform updates) future-proofing the brand's strategy, and conducting frequent competitor analysis (both in and out of vertical).
Skills & Experience:
* Minimum of 5 years ecommerce experience in a similar role for DTC retail brand
* 2+ years of ecommerce and people management experience.
* Demonstrable experience in improving online Sales, CRO, and UX
* An expert knowledge of Shopify, Google analytics and Supporting tools/apps (Shoptimized, Feed Optimise, Nosto, Hotjar, Klaviyo, Brightpearl, full google ad suite, analytics, search console, merchant centre, Photoshop, Zen Desk.)
* Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.
* Experience creating and executing successful SEO strategies.
* A strong understanding of digital marketing (PPC, Display, Affiliates, Social, Email).
* A strategic, data-focused, analytical thinker with the ability to analyse metrics accurately to generate meaningful insights.
* Experience performance managing development agencies and freelancers.
* Expert communication skills with experience managing stakeholders.
* Fastidious attention to detail
* A love of all things homeware
Desirable
* Experience working with fast-growing luxury retail brands, notably creative, interiors and homeware brands.
* Paid Media Experience
* Html Coding