Wagamama Greater London, England, United Kingdom
Senior Commercial Manager
wagamama Greater London, England, United Kingdom
at wagamama, we’re an eating house for the soul. with over 165 uk restaurants and growing, our purpose is to nourish the world from bowl to soul. inspired by fast-paced, japanese ramen bars since 1992. a celebration of asian food brought wagamama to life
we’re looking for a commercial manager to join us on our continuous journey of true nourishment
purpose
to define and manage the execution of our in year commercial plans across restaurant (eg pricing and promotion) and our commercial partners outside of restaurant the primary one being Deliveroo, this role includes developing pricing strategies, monitoring market trends and working closely with the marketing and finance team to maximise revenue sustainably over time. you will also be involved in the budgeting and forecasting revenue supporting the finance team and implementing strategies + actions to mitigate risks
key accountabilities
* lead execution of our out of restaurant commercial plan, the primary one being delivery and Deliveroo which represents 20% of our sales, but also all about foods (our grocery relationship) and other future out of restaurant commercial partners.
* lead forecast of market performance and trend analysis working with TRG strategy team to inform finance and wider business of best view of the market dynamic and underlying volume and value performance trend and our base line forecast for budget and re forecast cycles
* accountable for attributing in a best way possible revenue forecast for marketing initiatives, ensuring the initiatives value is worth the effort / resource invested and reviewing those forecasts post go live to ensure lesson learn’t are taken and improvements in accuracy made over time
* accountable for setting our pricing strategy (for Uk and global markets) and defining the UK price points per dish / drink item.
* accountable for setting our promotional strategy (for Uk and global markets) and defining the promotional plan for UK / Ireland.Forecast expected incremental revenue uplift and follow through on evaluation in partnership with finance of the incremental uplift
* support the finance team on the budget cycle forecasting market and underlying base performance and providing revenue forecast for demand generation initiatives that sit beyond restaurant bottom up forecast
* competitor price scrapping on a quarterly basis and competitor price relativity analysis to be completed and share with the business with so what implications and actions concluded
* partner with marketing and strategy team on defining pricing for new propositions that delivers a win win commercial and customer econometrics / attribution where possible
* Define optimum dish and menu proposition pricing strategy in support of food and marketing team
requirements
* 3+ years experience in a similar role with proven experience in driving sustainable revenue growth in another business
* customer centric in approach
* excellent analytical skills
* strong financial and commercial acumen
* a curious thinker than challenges the norm
* strategic thinker that can also get into action and convert data into insight and to action
* strong communicator with good stakeholder management & influencing skills
wok's in it for you |
* a competitive annual salary
* discretionary 20% bonus opportunity per year
* pension contribution
* 25 days holiday + all bank holidays
* various discount across retail, hospitality + leisure
* family friendly policy | any expectant person or anyone adopting a child will receive 26 weeks full pay + 13 weeks half pay
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Management
* Industries
Hospitality and Marketing Services
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